Creating Flower Business

De Ruiter was founded almost a century ago and has been working continuously on the breeding and improvement of the rose as a product. De Ruiter was originally a family business and has since grown into an organization of international renown in the breeding and propagation of numerous varieties of roses.

Development

De Ruiter has developed breeding programs for cut roses, hip roses, Freiland roses, pot roses, patio roses, garden roses. The key aspects are plant health, productivity, and uniformity, transport properties, colors, cultivation technology, environmental requirements, and longevity.