What Will Be the Floral Trend Color of 2024?

As the unveiling of the 2024 Thursd Floral Trend Color approaches on November 22nd, the floral industry buzzes with anticipation.

By: THURSD. | 15-11-2023 | 4 min read
Floral Trend Color
Floral Trend Color

Trend colors are not just a statement in the fashion world; they echo across various domains like design and architecture, setting the tone for creativity and innovation. In fashion, they dictate the mood of collections and inspire designers to explore new textures and fabrics. In interior design, these colors influence the ambiance of spaces, transforming homes and offices into reflections of the current zeitgeist. In architecture, they can turn buildings into landmarks of their time, capturing the essence of an era through color.

These hues serve as a beacon for consumer desires, reflecting societal shifts and cultural sentiments. They are meticulously chosen each year to resonate across industries, uniting different creative fields under a shared visual language. Their impact is profound, with the power to affect product development, marketing strategies, and even consumer purchasing behavior across the globe. Also in flowers, there are trends in colors that are different each year.


Pink color trend in architecture
Picture by @birdiedesignnl



Embracing Pantone's Trend Color Forecasting

For years, Pantone has unveiled colors that have been at the forefront of design trends, influencing product development and purchasing decisions. The Pantone Color of the Year serves as an annual celebration of color and its importance in design and consumer choices. Each color chosen reflects the current cultural climate and serves as an expression of a mood and an attitude on the part of the consumers.

From the yellow and grey in 2021, Very-Peri in 2022, and Viva Magenta in 2023, Pantone's selections have consistently captured the prevailing ethos of each year. These colors have not only shaped the fashion industry but have also left a lasting mark on product packaging, graphic design, and home furnishings. And it should come as no surprise that the Thursd Floral Trend Color of the Year which always is published before the Pantone color of the year, is very close to the Pantone color of the year.


Pantone Viva Magenta


Thursd Floral Trend Color with Trendy Tints

In the realm of floriculture, Thursd has always been at the forefront, heralding trend colors that precede and often align with Pantone's selections. In 2021 Thursd introduced the Floral Trend Color bringing sustainability to the forefront, with a color that served as both a stark reminder and a rallying cry for the environment, the vibrant yellow 'Scorched Earth'. It fitted well with the Yellow Pantone color in the same year.


Trend Color 2021


The year 2023 was marked by Passion Red, a color symbolizing the fervor and intensity inherent to the floral industry. Coming quite close to Viva Magenta, Pantone's color for 2023. Its predecessor in 2022, Genuine Pink, continued the legacy of Pantone's Rose Quartz from 2016, reflecting the enduring allure of pink in florals. 

The floral trend colors are more than just shades; they encapsulate sentiments and movements within the floral industry. They arrive before Pantone's announcement, setting a path that the broader design community tends to follow. This synergy between Thursd and Pantone highlights the interconnectedness of color trends across different sectors and their significant influence on style and consumer choices.

Besides a single color, the Thursd Floral Trend Color comes with a color palette, introducing another 6 colors that fit well with the trend color of that year.


2023 Thursd Trend Color Palette
The 2023 Thursd Trend Color Palette



Anticipation for Thursd Floral Trend Color 2024

As the unveiling of the 2024 Thursd Floral Trend Color approaches on November 22nd 2023, the floral industry buzzes with anticipation. This color will guide florists and designers in their creations and resonate with the emotions and spirit of the times. Speculations abound as to what this year's color will represent and how it will shape the narrative for the next year in floriculture.

The excitement is palpable as Thursd prepares to set the tone for the coming year with a color that will inspire and influence. This announcement is awaited with bated breath by all who find joy and passion in the art of floristry, knowing that it will bring fresh waves of creativity and innovation.



Colorful Horizons Ahead

Trend colors are a powerful tool that transcends industries, influencing not only design and consumer behavior but also reflecting the collective pulse of society. As we eagerly await the revelation of the Thursd Floral Trend Color for 2024, we look back at the vibrant history of colors that have inspired us in the past, from Passion Red to Scorched Earth, and anticipate the wave of creativity they will usher in for the future.

These colors are not merely shades but symbols of our times, chosen with intention and embraced with enthusiasm. They spark imagination, convey emotions, and create a visual narrative that unites various creative sectors. The upcoming trend color promises to be an inspiration, setting the stage for a new chapter in floral design and color trends.



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