The Institute of Flowers (IOF) has marked its first anniversary in a way that reflects its purpose by gathering the floral community together for learning, inspiration, and shared progress. The sold-out celebration at Killeen Castle in Dunsany drew florists, suppliers, educators, and industry leaders from across Ireland, all coming together to acknowledge how far the country’s floristry industry has come in just one year under the Institute’s banner.
Founded in 2024, the Institute of Flowers has quickly positioned itself as the professional body representing Irish florists. Its mission is to elevate the standards of the trade, create collaborative spaces, and build a sustainable path forward for those working with flowers across the country.
A Gathering of Ireland’s Floral Voices
The anniversary event at Killeen Castle reflected what the IOF stands for: collaboration, creativity, and community. The day featured live demonstrations from respected designers Lamber de Bie and Karen Massey, whose sessions on commercial Christmas design offered practical and inspiring insights into how Irish florists can meet the season’s demand with creativity and precision.
Equally engaging were the business conversations led by Johnny Tanner of Tanner’s Foliage Farm & Arbour Blooms, and Yvonne Miland of Miland’s Garden Centre. Both shared experiences from decades in the industry, offering a perspective on resilience, innovation, and the business realities that underpin successful floristry.
Adding a modern edge to the event, Lyn from Noodle Horse Media led a dynamic session on social media and AI marketing. Her presentation encouraged florists to embrace authenticity and digital tools to enhance their online presence, a skill increasingly vital in today’s evolving floral marketplace.
A Year of Collaboration and Learning
Beyond the anniversary celebration, the IOF’s first year has been marked by steady, practical progress. In partnership with Positive2Work Skillnet, the Institute has rolled out a series of subsidised training programmes designed to strengthen key areas such as sustainability, digitalisation, and leadership. These sessions have provided florists with accessible and accredited learning opportunities, helping to ensure that professional floristry in Ireland continues to adapt and thrive.
This focus on education reflects a larger vision, to see floristry recognised not just as an art, but as a structured and respected profession. By combining creative development with business training, the IOF is helping to future-proof the industry and open pathways for both emerging and established florists.
Building a Stronger Future Together
Speaking during the event, Fionnuala McAuley, founder of the Institute of Flowers, described the milestone as both a celebration and a commitment.
“The IOF has grown from a simple idea to create a space where Irish florists could connect, learn, and be recognised,” she said. “A year on, we’ve built a national network that’s not only supporting florists but shaping the future of the trade in Ireland.”
Looking ahead, the Institute is preparing to expand its membership, training programmes, and corporate partnerships, while also developing international collaborations through Florint, the European Florist Association. These initiatives aim to strengthen connections between Ireland’s floral community and the wider global industry.
Membership and the Road Ahead
Membership for 2026 is now open to professional florists, students, and suppliers who want to be part of this growing movement. With its second year underway, the Institute of Flowers continues to position itself as a leading voice for Irish floristry — one that unites creativity with professionalism, and tradition with innovation.
For more details on upcoming training and membership opportunities, visit www.instituteofflowers.com.
All pictures from @IOF.
