Interflora Partners With FarEye to Revolutionize the Customer Delivery Experience

State-of-the-art real-time visibility perfects the last-mile logistics.

By: THURSD. | 06-12-2023 | 5 min read
How It Works
Interflora Partners With FarEye header on Thursd

In the ever-evolving world of flower delivery, innovation is the name of the game. And when a venerable institution like Interflora UK joins hands with a cutting-edge tech player like FarEye, you can bet something big is in the works. This is how a collaboration is set to transform the flower delivery experience across the United Kingdom and Ireland.

The Partnership of Interflora UK and FarEye

Interflora UK, the floral powerhouse boasting a network of over 900 florist members, has teamed up with FarEye, a leading last-mile logistics technology platform. The mission? To revolutionize the way flowers find their way to your doorstep.


Kushal Nahata FarEye quote

FarEye and Interflora management
From the left: Sumit Saxena (Vice President GTM- Europe, FarEye), Nathan Young (IT Director, Interflora), Kushal Nahata (CEO & Co-founder, FarEye)


This partnership is poised to do more than just make customers smile; it's set to bring a breath of fresh air to the florists and delivery drivers who work tirelessly to make those smiles happen.

So, what's the secret sauce here? FarEye's state-of-the-art technology is at the heart of this transformation. It's all about providing complete visibility and personalization during every step of the delivery journey. Nathan Young, IT Director of Interflora, has expressed his excitement, noting that FarEye is ushering in a new era of technology for the floral giant:

"This collaboration represents a significant milestone for us. With the introduction of FarEye, we are taking another great step forward in terms of the underlying technology Interflora utilizes. FarEye’s last-mile delivery solution will help us to meet and exceed our customers' expectations over the coming months and years."

Real-Time Visibility

With FarEye in the mix, customers can look forward to real-time visibility into their delivery's progress. No more wondering when those beautiful blooms will arrive – you'll know it down to the minute. And that's not all; you can even catch a glimpse of your bouquet through photos shared during the delivery process.

It's a game-changer for Interflora, and the impact is already being felt. Order execution time is set to drop, reducing fuel consumption and carbon emissions. Sustainability isn't just a buzzword here; it's a tangible goal.


Interflora florist with apron and lily and helianthus bouquet


Florists in the Limelight

But it's not just about the end consumers. This partnership is also putting the spotlight on the florists themselves. The technology-powered system is set to streamline order execution for Interflora's extensive network of florists. With optimized planning, routing, and execution, the daily grind of fulfilling orders is about to get a whole lot smoother.

Kushal Nahata, CEO and co-founder of FarEye is on board with the vision. He acknowledges the intricacies of this business of perishables when quick deliveries are paramount:

"The fresh flower delivery business involves a complicated and time-sensitive supply chain. Moreover, the upcoming holiday season and customer demand for quick deliveries create additional pressure on logistics operations. We are proud to partner with Interflora, which has been a forerunner in providing exceptional delivery experiences to customers. With FarEye's AI/ML-based last-mile platform and Interflora's extensive reach, we can truly enhance the customer experience."


Interflora bouquet with purple roses and campanula


Sustainability in Full Bloom

Besides efficiency, sustainability is a core pillar of this partnership. FarEye's software designs optimal route plans that minimize environmental impact while keeping the delivery process efficient. It's a win-win for everyone involved, from florists to customers to Mother Nature herself.

This partnership isn't just about the present; it's about crystallizing a vision for the future. It's where cutting-edge logistics technology meets exceptional delivery service. It's where Interflora's century-old tradition of connecting people through flowers marries FarEye's innovative prowess.

About FarEye

FarEye's Delivery Management platform is no slouch in the logistics game. It's what retail, e-commerce, and third-party logistics companies turn to when they want to turn deliveries into a competitive advantage.

The orchestration, real-time visibility, and branded customer experience it offers are hitting the mark every time. Businesses can expect increased consumer loyalty and satisfaction, reduced costs, and improved operational efficiencies.

With over 150 customers across 30 countries, FarEye is indeed the first choice for last-mile logistics.


FarEye First Choice for Last Mile


The Interflora Touch

Interflora is a floral network boasting over 900 flower shops throughout the U.K. and Ireland. As part of the Teleflora family, itself under the wing of The Wonderful Company, Interflora has become synonymous with excellence in the floral industry. They've built a reputation for delivering personalized and unforgettable floral experiences to their customers.

But Interflora is more than just a floral delivery service; it's a legacy that began in 1923 with a simple yet profound idea: connect florists across the nation, so people everywhere can connect too. Their mission was to help people share their joys, sorrows, celebrations, and news, no matter where they were, through the beauty of fresh, handcrafted flowers.

Fast forward a century, and that's exactly what they're still doing. Every bouquet is meticulously handcrafted, every card lovingly handwritten, and every favorite flower is included with care. It's a labor of love that goes into every single gift they send out into the world. Blooms, designed just for you, crafted with love – that's the Interflora touch.


Interflora bouquet with gerbera and chrysanthemum


The Future of Flower Delivery

So, there you have it – the story of Interflora and FarEye, two names that are now intertwined to redefine the flower delivery experience. It's not just about delivering flowers; it's about delivering smiles, memories, and moments. With technology as their ally, sustainability as their goal, and a century-old legacy as their foundation, they're set to take customer service, satisfaction, and loyalty to the next level.



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