Wafex is a truly global flower company. It has a presence in 26 countries and a general mission to connect local growers with clients from the international markets. With offices in Australia, the USA, Kenya, and Ecuador, Wafex is committed to delivering a wide range of fresh and quality flowers to its clients, without a hassle on their part.
Wafex Kenya, the regional subsidiary of the vertically integrated Wafex business model is making significant inroads in the market already. This dynamic Kenyan-based outfit has been making waves in the global flower trade, and its sights are now firmly set on ensuring that the European market is fully—and comprehensively—covered under its services.
Sourcing Flowers From Kenya for Markets Around the World
Kenya—like numerous other countries in the region—is a key player in flower production. This East African country produces and delivers a variety of blooms to different destinations across the world. Given this, Wafex Kenya has taken up the responsibility to seamlessly guarantee you the freshest and highest-quality flowers from the region in a wide assortment.
With a large network of premium growers across East Africa, the company offers customers a choice of floral products; from iconic Kenyan roses to a wide range of summer flowers, foliage, and filler plants. And thanks to the region's ideal climatic conditions, Wafex Kenya can guarantee that there is an all-year-round supply of these exquisite blooms to cater to the ever-changing demands of the European market.
Wafex Kenya's primary focus is sourcing and logistics. The company makes it easier for floral businesses worldwide to access the best flowers from growers in Kenya, Ethiopia, and Tanzania. Combining its strengths in global sourcing, logistics, and quality assurance, Wafex Kenya ensures that clients; wherever they may be, have access to diverse selections of flowers of their choice.
One of the unique and admirable aspects of Wafex Kenya is the commitment to expertly handling every step of the flower sourcing and logistics processes. Right from sourcing the flowers, to postharvest treatment, conditioning, packaging, transportation, logistics, wholesale distribution, and retail handling, the team at Wafex Kenya has you covered, as Claris Wanjohi, the company’s Global Export Manager puts it.
Claris Wanjohi:
“Wafex's global presence allows us to offer a unique and diverse range of flowers to our clients. We closely work with certified local growers, to ensure the highest quality and freshness of the flowers."
Guaranteeing All the Essentials to Ensure Freshness of the Flowers
Wafex Kenya understands the importance of maintaining the quality and freshness of flowers throughout the supply chain. Its expertise in postharvest treatment and conditioning ensures that flowers arrive in optimal condition, ready for distribution and retail. The team of experts at the Kenyan office makes sure that every flower to be delivered is treated with care and attention, using the latest technologies and innovations to preserve beauty and longevity.
Transportation and logistics are also core essentials that Wafex Kenya caters for. With a sophisticated program and well-trained staff, it manages the conveyance and logistics of flowers efficiently and reliably. Partnering with the renowned global transport and logistics company Kuehne + Nagel, Wafex Kenya ensures that the flowers reach their destinations in pristine condition, preserving their beauty and freshness. Plus, its global connections and local focus enable it to seamlessly navigate the intricacies of the international flower trade.
Furthermore, Wafex Kenya's wholesale distribution network which covers multiple countries, ensures that the flowers reach their destination markets promptly. Its retail handling expertise assures the client that the flowers they order are presented beautifully and ready for sale or distribution in retail stores and traders.
IFTF 2024: A Perfect Stage to Connect With Buyers From Around the Globe, Especially European Markets
Annually held in Vijfhuizen, this year’s International Floriculture and Horticulture Trade Fair (IFTF) runs from November 5th to 7th. For Wafex Kenya, this presents a perfect opportunity to expand its reach and attract many more customers, bringing them into its fold. Its presence in this leading floral industry trade fair basically means that the flower sourcing and logistics company is determined to make a significant impact in the European flower market.
Claris Wanjohi:
"IFTF 2024 presents a fantastic opportunity for us to meet and connect with more potential clients in the European market. Explore opportunities to partner and do business the Wafex way. We are, always, excited to share our expertise and build new relationships, all of which are opportunities that this floral fair presents."
At the 2024 IFTF, Wafex Kenya will, for that reason, be highlighting its comprehensive service offerings, and shedding more light on its ability to provide a hassle-free flower sourcing and logistics experience for European floral businesses. And while the company's general presence at the fair may be low-key, its impact will be anything but. It targets to forge more connections and, at the same time, bring more clients—especially from the European markets—into the fold.
For the most part, as the European floral market continues to evolve, Wafex Kenya strives to be the vital link in the chain; seeking to connect the lush floral fields of East Africa with the discerning tastes of European consumers. Its practically unmatched expertise, global reach, and commitment to sustainability guarantee that the company transforms how European flower wholesalers, retailers, florists, and general flower enthusiasts source and experience the exciting world of Kenyan and East African flowers.
All photos by Wafex Kenya.
