Voorn Spray Roses has announced the newest addition to its prestigious collection: Spray Rose Nadia Duran. Named in honor of the renowned wedding and event planner and designer Nadia Duran, this exquisite spray rose represents elegance, resilience, and beauty, mirroring the distinguished career and life of its namesake.
Nadia Duran
Nadia Duran is an award-winning international event planner renowned for her creativity, elegance, and commitment to sustainability. Her eponymous brand is synonymous with luxury and innovation in the wedding industry.
To commemorate this extraordinary achievement, Duran hosted a lavish three-events celebration in Amsterdam, attended by fifty industry leaders from seventeen countries. Wedded Wonderland, a leading international media platform for luxury weddings, proudly partnered with this event, recognizing Duran as a valued member of the Wedded Wonderland Network and a Wedded Week ambassador.
A Rose With a Story
Nadia Duran's inspiring journey from Ciudad Juarez, Mexico, to becoming a global trailblazer in the events industry is marked by passion, creativity, and dedication. Her work has touched many lives, and her influence extends beyond her successful business ventures. Nadia has received numerous accolades throughout her career, including:
- 3 National Awards by the ABIA (Australian Bridal Industry Academy)
- 2019 The Designer of the Decade by the ABIA
- 2023 Favourite Wedding Planner Asia Pacific by RSVP Club
- 2024 World’s Top 100 Event Planners by DWP Insider Powerlist
Recognized for her attention to detail and ability to integrate unique cultural elements into her events, Nadia's commitment to bringing her client’s dreams to life is unparalleled. As an inspirational keynote speaker, she travels to the world’s top conferences, sharing her personal success stories and raising important questions about mental health, resilience, mindset, and motivation in business.
The Unveiling: A Celebration of Elegance
The introduction of the Nadia Duran rose took place in Voorn Spray Roses’ greenhouse in Luttelgeest, attended by fifty guests from twenty-one countries, including Nadia's family. The ceremony showcased not just the rose's beauty but also Nadia's profound influence on the industry.
The highlight of the event was the official unveiling of the Nadia Duran spray rose by Mr. Frank Voorn himself. To commemorate this occasion, guests were treated to a gastronomic lunch curated by esteemed chef Michael Cervino, featuring dishes that incorporated the Nadia Duran rose. The decor, a pure white setting, highlighted the flower's elegance, making the event an unforgettable experience.
The celebration continued at the luxurious Waldorf Astoria Amsterdam and culminated at LuminAir Amsterdam. The three-event affair was a testament to Duran's unparalleled creativity and visionary spirit, leaving guests with unforgettable memories.
A Legacy of Inspiration and Sustainability
For Nadia, having a rose named after her is a meaningful legacy, symbolizing her vision of strong women with a vibrant core that softens outward. The Nadia Duran spray rose is not just a bloom; it’s a tribute to her journey, her impact on the wedding industry, and her dedication to inspiring others. Nadia expressed:
"Having a rose named after me is a tremendous honor and a legacy I leave to my family, symbolizing my journey of resilience and transformation. But this spray rose goes beyond that; its vibrant core represents inner strength, gradually softening towards the edges to reflect grace and growth. This is how I see myself and other women — strong at the core, yet beautifully evolving."
The beauty and elegance of this flower truly encapsulate what I strive to bring to every event and celebration. I am grateful to Voorn Spray Roses for this wonderful recognition"
Interplant & Voorn Spray Roses
The Nadia Duran, a stunning spray rose with multiple heads and 60 petals per stem, was bred by Interplant Roses and grown by Voorn Spray Roses. This sustainable flower embodies elegance and environmental consciousness, perfectly mirroring Duran's values and commitment to both luxury and responsible practices.
Reflecting on the significance of the occasion, Duran shared:
"This event marks a milestone in my life, celebrating not only my career achievements and journey from my beginnings in Mexico but also the boundless potential we all have to overcome challenges and realize our dreams. The spray rose named after me stands as an example of perseverance and hope, and ultimately, I hope it inspires many to pursue their dreams."
A Vision for the Future
Nadia expresses:
"This collaboration transcends beyond flowers; it's about inspiring stylists, planners, and my loved ones to chase their dreams. My mission is to spark creativity and awaken passion in others."
As the legacy of Nadia Duran continues to flourish, her new rose stands as a testament to her influence, creativity, and the elegance she brings to every aspect of her work.
Spray Rose Nadia Duran will be available globally from April to October, inviting florists, event planners, and rose enthusiasts to experience this remarkable flower. All proceeds from the launch event were donated to the Fidem Foundation, supporting women’s mental health and well-being across Europe, a cause close to Nadia's heart.
Photos by Michael Zennaro, courtesy of Interplant Roses.
