Sideau® Is Embracing Sustainability Through Plastic Free Blocks

Designers enhance their creative possibilities while making a positive impact on the environment.

By: THURSD. | 05-07-2023 | 3 min read
Floral Education How It Works
A floral design by Erko Feigl on a Sideau block

In an era where sustainability and eco-consciousness have become paramount, the floral industry has been challenged to find innovative alternatives to traditional materials. Plastic-free floral blocks have emerged as a game-changer, offering designers an environmentally friendly option without compromising on functionality or creativity. Among these alternatives, Sideau® stands out as the premier choice for designers looking to make a positive impact on the planet.

Sideau® - Becoming the Must-Have Plastic-Free Alternative to Floral Foam

With its revolutionary properties and commitment to sustainability, Sideau has quickly become the must-have floral block for modern designers. Why? Here are a few reasons why this groundbreaking product has already been used by several florists around the world in the midst of helping the planet reduce plastic use and further decreasement of waste. First and foremost, for all of you wondering what in the world Sideau® is, here's a little explanation to help you understand the basics.


Agra Wool Sideau


Sideau® by Agra Wool is perfectly suited for florists and flower arrangers who want to use a fully environmentally friendly base for their creations. It has the same characteristics as floral foam in terms of use. In contrast to a floral foam, which is made from oil derivatives and phenol resin (which is plastic), Sideau® is fully biodegradable and made of Earthwool®, a natural product made from basalt, a volcanic igneous rock.


White Rose in Sideau on Thursd


A Breakthrough in Sustainability Products

Sideau® represents a significant breakthrough in sustainability by eliminating the use of traditional plastic-based floral blocks. It is crafted using biodegradable and compostable materials, ensuring that it leaves no lasting environmental footprint. This makes the product an ideal and outstanding choice for designers seeking to reduce plastic waste and contribute to a greener future.




Despite its environmentally friendly composition, Sideau® doesn't compromise on functionality or performance. Its unique design allows for excellent water absorption, providing optimal hydration for flowers and extending their vase life. Unlike traditional foam blocks, it retains its structural integrity, providing stability and support to floral arrangements.




Designers can trust that their creations will maintain their beauty and freshness for longer periods, enhancing the overall visual impact. Read the article 'Creating Plastic-Free Designs Is Possible' to know how some floral designers have implemented Sideau® in their creations.


Sideau floral foam


Versatility and Flexibility of Sideau's Floral Foam Alternative

The versatility of this floral foam alternative product is another reason why it has become a must-have in the floral industry. It can be easily shaped and molded to fit various container sizes and shapes, allowing designers to explore their creativity without limitations. Whether it's a grand centerpiece or a delicate bouquet, Sideau offers the freedom to bring any design vision to life.

As sustainability becomes an essential factor in consumer purchasing decisions, businesses that adopt eco-friendly practices gain a competitive advantage as well. By incorporating Sideau® into their designs, floral designers can align themselves with the growing demand for sustainable products. Using the most renowned plastic-free block to design and create floral dreams demonstrates a commitment to environmental responsibility, positioning designers and brands as leaders in the industry and attracting environmentally conscious clientele.

Embracing a Circular Economy

One of the most compelling aspects of Sideau is its contribution to a circular economy. Once the floral arrangement's life cycle is complete, the block can be composted, returning valuable nutrients back to the soil. This sustainable approach reduces waste and supports the natural ecosystem, making it an invaluable tool in promoting a circular economy within the floral industry. Read the article 'Design in a Sustainable Way With Floral Bricks of Sideau®' to learn more about the impact of the product in the industry.


Sideau design by Gear Jang


Not to mention how Sideau's impact on the floral industry has not gone unnoticed. It has been widely recognized and celebrated for its innovative approach to sustainable design. The product, developed and created by Agra Wool has solidified its position as the go-to plastic-free floral block.


Agra-Wool Sideau



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