Plastic Free July: Join the Movement Towards a Greener Future

Discover how to revolutionize your approach to plastic consumption and pave the way for a sustainable future. Also for florists!

By: THURSD. | 28-06-2023 | 6 min read
Special Days Sustainability
Plastic Free July header on Thursd

Plastic Free July, the groundbreaking movement that has taken the world by storm, is empowering individuals and communities to make a significant impact on the environment. With the alarming rise in plastic pollution and its devastating effects on our planet, Plastic Free July is here to inspire change and create a better future for all. Join this incredible journey towards a greener, cleaner Earth.

The Birth of the Plastic Free July Environmental Movement

Plastic Free July was born out of a desire to raise awareness about the pressing issue of plastic pollution. In 2011, the initiative was launched by Rebecca Prince-Ruiz. She is the founder of the Plastic Free Foundation, a non-profit organization committed to reducing plastic waste globally. What started as a small local campaign in Western Australia has now grown into a global phenomenon, engaging millions of individuals, businesses, and communities.


Plastic Free July quote on Thursd


Bouquet with sunflowers paper and jute
Photo by The Creative Corner Shop


Awareness Leading to Action

Over the years, Plastic Free July has become a catalyst for change. It encourages people to take simple yet effective actions to reduce their plastic consumption. The movement promotes awareness through education, providing resources, and supporting participants in their journey toward a plastic-free lifestyle. By encouraging individuals to refuse single-use plastics, Plastic Free July has become a powerful force for positive environmental change.

Why Plastic Free July Matters

Plastic pollution poses a grave threat to our planet's delicate ecosystems. From our oceans to our forests, plastic waste harms wildlife, disrupts ecosystems, and contributes to climate change. By participating in Plastic Free July, you become an agent of change, helping to protect these precious environments for generations to come.

Plastic Free July shows us that even small actions can make a big difference. When we unite as a global community, we have the power to drive significant change. By reducing our reliance on single-use plastics, we conserve resources, minimize waste, and reduce carbon emissions. Together, we can build a more sustainable future for our planet.


Cleaning plastic from a beach in Nigeria
Cleaning plastic from a beach in Nigeria.
Photo by @reswaye.


The Love for Plastic Free July

Plastic Free July has captured the hearts and minds of people from all walks of life. Participants often report a sense of fulfillment and empowerment as they witness the positive impact of their actions. By embracing a plastic-free lifestyle, individuals rediscover the joy of simplicity, creativity, and mindful consumption.

One of the most remarkable aspects of Plastic Free July is the incredible sense of community it fosters. From local neighborhood initiatives to international collaborations, the movement brings people together with a shared purpose: to protect our planet. This unity generates inspiration, support, and lasting friendships that extend far beyond the month of July.

Become a Plastic Free Conscious Florists

As a florist, you have so many options to be plastic-free. Take the floral foam you are using, for instance. Big chance that there is still plastic in it. There are other options, like using wire or plastic-free foam.

Shean Young from Mayesh already demonstrated the difference between using floral foam and floral netting (chicken wire) for a centerpiece arrangement by creating one of each in this article 'Floral Foam vs. Wire'.

Lynn Fossbender from Pollen Floral Studio explains why and how she gave up floral foam back in 2021.

And, of course, there are biodegradable floral foams like Sideau, that Agra-Wool International is successfully marketing for several years already.


Plastic free floral block

Sideau® has a noticeable softening effect while remaining quite dense and is odorless and colorless in the water. As a result, Sideau® is safe for both people and the environment, the main reason why floral designers don't like to use plastic in floral foam, making this product much more enjoyable.



And what about the bouquet wrapping paper or jute? Anything goes, from a design wrapping paper for special occasions to simply using a newspaper, which can be looking very 'urban' and trendy, by the way. Also, jute has become a florist basic.


Bouquet with paper and jute by floristika
Bouquet with paper and jute by floristika


Join the Plastic Free July Movement Today

Plastic Free July is actually not just a one-month campaign; it is a lifestyle choice that can have a lasting impact. Why stop in August and pick up the old habit? Here's how you can get involved and make a difference:

1. Start Your First Plastic Free July

Join millions of individuals around the world by taking the Plastic Free July challenge. The challenge is simple: refuse single-use plastics for the entire month of July. Start small by eliminating items like plastic bags, straws, water bottles, and food packaging. Gradually incorporate more sustainable alternatives into your daily life such as a copper water bottle

2. Spread the Word

Educate your friends, family, and colleagues about the importance of reducing plastic waste. Share the Plastic Free July website ( and your personal experiences on social media platforms. Encourage others to join the movement and inspire them with your own sustainable choices.


Fabrics that create microplastics
Image by the Plastic Free Foundation


3. Support Businesses and Organizations

Choose to support businesses and organizations that prioritize sustainability and offer plastic-free alternatives. Look for shops that promote reusable products, zero-waste packaging, and environmentally friendly practices. By supporting these businesses, you send a powerful message to the industry that there is a demand for eco-friendly options.

4. Engage in Local Initiatives

Get involved in local Plastic Free July initiatives and events in your community. Many cities organize clean-up campaigns, workshops, and educational programs during this time. Participating in these activities not only helps raise awareness but also connects you with like-minded individuals who are passionate about creating a plastic-free world.

5. Make Long-Term Changes

Plastic Free July is just the beginning. Use this month as a launching pad to make long-term changes in your lifestyle. Evaluate your consumption habits and identify areas where you can reduce plastic use. Embrace reusable options, such as cloth bags, stainless steel water bottles, and glass containers. By making sustainable choices every day, you contribute to the preservation of our planet.


The Flower People plastic-free wrapping
'The Flower People' protesting in the UK.
Photo by Greg Hewitt from Plastic Free Chesterfield.


Embrace a Plastic-Free Future

Plastic Free July has emerged as a global movement that empowers individuals to significantly impact the environment. By taking part in this initiative, you become part of a collective effort to reduce plastic pollution, protect ecosystems, and create a sustainable future for generations to come.

Let us come together and make a difference. Join the Plastic Free July movement today and be a catalyst for positive change. Together, the tide on plastic pollution can be turned, and the way for a greener, cleaner, and healthier planet will be paved.

Take the Challenge This July

Ready to take the Plastic Free July challenge? Then avoid using plastic during the whole month of July. Everyone can make a difference and be a part of the solution.


Header image by the Plastic Free Foundation.



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