A creative collaboration between artistic photo artists and growers has lead to organized fairytale shoots in Dutch greenhouses. After realizing which amount of waste COVID-19 has caused to the floricultural industry, Anna of Art Photo Projects used her creative mindset to realize a sector-wide inspiring concept. In the greenhouses, she creates an interesting atmosphere that causes a positive movement in the flower- and plant sectors. It results in the photographs of a free interpretation of the fairy tale 'Beauty and the Beast', combined with flowers and plants and some Christmas styling.
Art Photo Projects
ph: @antonzaitseph / retouch: @chervona_vorona_photography / md: @annapsyartist muah: @olasevich / dress/beast: @holland_dress_rental / org: @artphotoproject / location: @jenptenhave
Anna is a model and art director of the Art Photo Projects team. Together with her videographer and muse Ksenia she organizes and realizes special photoshoots for all people in the Netherlands. Anyone - even with no experience - can join these shoots which are mainly in a fairy tale style.
"We like to be creative and are inspired by nature, beautiful locations, large dresses."
A Source of Inspiration
The beauty of flowers and plants is what attracts Anna to floriculture. Anna explains: "They are a huge source of inspiration for us as photo artists. It is difficult to explain exactly what causes the attraction, but when I see a lot of them together I get a little crazy in my head with joy."
ph: @fashionphotolab / md: @annapsyartist / muah: @annasherpul / dress: @sadovska_rent / org: @fashionphotolab @artphotoproject / location: @villa.gerbera
Greenhouse Photo Sessions
Anna further elaborates on the reason behind this promotion:
"We started the campaign initially to support growers and also to stay creative ourselves. When the first lockdown was in sight we had lost a lot of customers. Sitting around and doing nothing is not who we are and quickly leads to a depression. The collaboration gives us both advantages: images, publicity and satisfaction. Nowadays we also organize shoot occasions in the greenhouses for others, so that people who want a special shoot (as a model or as a photographer) can also participate. We have certain agreements with serveral greenhouses, because it is definitely not the case that everyone can just enter and host a photo shoot. We have worked hard to build trust and are the only team allowed to organize such a thing. Therefore, it remains an exclusive experience. The income from the photo shoots goes to the growers and their teams, so that we can all continue to do our work in these difficult times."
ph: @fashionphotolab / md: @annapsyartist / muah: @annasherpul / dress: @holland_dress_rental / org: @fashionphotolab @artphotoproject / location: @villa.gerbera
Backstage from location @orchios_nl / ph: @kseniaice
An Exclusive Experience for Support
Now that everything seems to be going reasonably normal again in floriculture, the ambition of the team remains to continue to collaborate with the current greenhouses and to show support for the new greenhouses that are interested in our photoshoots. Anna elaborates:
"We are definitely going to repeat the photoshoots. We often visit the beautiful greenhouse of Villa Gerbera which is also next in line with a shoot on January the 24th. There are so many possibilities for other growers, they are more than welcome to reach out to us to discuss possibilities for qualitative collaborations."
Check out the work of Art Photo Projects:
ph: @olga.kyss / retouch: @chervona_vorona_photography / md: @annapsyartist muah: @will_be_creative / dress: @blackvelvetgowns / org: @artphotoproject @warja_abrosimova / location: @zentoo_chrysanthemums @dekkerchrysanten