Westflor, an independent, family-owned flower and floral products wholesaler based in Einfield, U.K., has been crowned the British Florists Association’s BFA Local Flower Wholesaler of the Year 2024. Presented with the prize at the awards ceremony held on Saturday, 28th September 2023 — as part of the BFA’s annual FleurEx industry weekend — the recognition reinforces the North London florist outfit as a key player in the U.K. floral scene.
Emerging Top in One of the Most Hotly Contested Categories
Just for some insight, the BFA Awards were created to highlight and celebrate all the dedicated and hard-working individuals and institutions making up the floral industry. The recognition seeks to raise awareness of these individuals’ skills, celebrate achievements, and create an amazing opportunity to connect to the public.
In the recent British Florist Association Industry Awards, the BFA Local Flower Wholesaler of the Year 2024 was one of the most hotly contested categories, thus the honor and recognition reflect the persistent efforts and hard work of the team at Westflor, as well as the support of its esteemed customers.
Winning the award, also, highlights Westflor’s exceptional product range and quality, as well as the outstanding customer service it provides, which are key factors that have led to the company’s remarkable growth. In recent years, the wholesaler’s customer base has nearly tripled, and the sales have grown by over 160%.
For the win and mention, an elated David Kingham, the Manager at Westflor could not hide his delight. He revealed that the award has made the whole team, really, proud and grateful.
David Kingham, Manager at Westflor:
“We’re over the moon. To gain recognition from industry peers and receive such overwhelming support from our amazing customers makes the whole team exceptionally proud and grateful. It truly means the world to us and inspires us to keep pushing boundaries, improving, and supporting florists.”
This latest win follows Westflor's recent success as a finalist in three categories at the Fresh Produce Consortium Awards. Westflor’s consistent impact and strong reputation were also evident last year when the floral-supply outfit was placed first runner-up in the Sundries Category and took home the Flower Wholesaler of the Year title in 2022 — the first award it ever entered!
Delivering Quality, Exceptional Floral Products and Customer-Centric Values
Located just proximate to the A10 and junctions 24, 25, and 26 of the M25 — also called London Orbital, which is a busy 117-mile (188 km) orbital motorway around Greater London — Westflor's 30-year journey has been driven by improvement, innovation, and customer care. The wholesaler’s team’s customer-centric principles continue to set it apart in the competitive UK floral scene.
The flower supplier provides floral products to florists in London, Hertfordshire, Bedfordshire, Essex, Cambridgeshire, Middlesex, and Suffolk with deliveries or collections that include quality flowers, plants, florist sundries, décor items, and accessories - all of which are available from its cash and carry that is open six days a week.
The wholesaler’s warehouse stock, also, offers a vast range, and registered trade customers can also enjoy 24-7 access to its online web shop, which provides a virtually unmatched selection of some of the world's very best floral products.
Westflor:
“We believe you deserve to be supplied with the very best flowers, plants, and sundries along with outstanding customer service. Those are our core principles and here at Westflor we don’t just say it, we do it. We have even won awards for it!”
For the U.K-based flower and floral products wholesaler, the recognition and award — which is one among several others — provides an incentive to continue bettering itself; an inspiration to enrich its customer-centered values while delivering some of the most uniquely outstanding floral products anywhere in the U.K. floral scene.
Photos by Westflor.
