The latest spring news

Here’s How Current Consumer Preferences Are Driving Sustainable Floriculture Practices More and more people are asking firm questions about flowers before they make the decision to buy.

Voices of the Industry Floral Education Flowers

Jul 23 | 6 min read

One Collection, Three Ways to Design With Ranunculus Natura Moderna’s Range for 2026 Grown by Rosaprima's sister brand, Floraprima, with its range of pinks, yellows, and warm neutrals, the varieties move easily between this year’s most different design approaches.

Cut Flowers

Jul 22 | 3 min read

10 Royal Gardens From Around the World to Add to Your Travel List Planning your next vacays? You might want to visit these royal gardens and palaces filled with plants and flowers almost everywhere.

Travel

Jul 22 | 9 min read

Last Chance to Join Fun 'N Sun's 2026 Edition! Floral professionals from across the United States will head to Pasadena, California, this August as Fun 'N Sun 2026 celebrates its 85th anniversary with four days of education, networking, and industry celebration.

Floral Events

Jul 22 | 4 min read

Trending Wedding Flowers From East Africa From Nairobi's rose fields to Addis Ababa's summer-flower farms, East Africa is quietly setting the tone for 2026's biggest wedding florals.

Trending Wedding Flowers Roses

Jul 22 | 5 min read

How Red Naomi Became the Heart of an Unforgettable Wedding Table Design Rich red roses, sculptural design, and musical inspiration come together in this unforgettable wedding tablescape.

Trending Cut Flowers Wedding Flowers

Jul 22 | 3 min read

Creating Large Floral Statements With Confidence Strong support, lasting hydration, and a second life beyond the arrangement, that's Sideau®

Sustainability Floral Education

Jul 22 | 3 min read

10 Questions to Anand Kumar, the Founder of Just Flowers and the President of Indian Florist Association "Whenever I feel stressed, I avoid making quick decisions. I take time to understand the situation, discuss it with people I trust, and then move forward step by step."

10 Questions Interviews

Jul 22 | 11 min read

How De Ruiter Innovations Supports Ecuadorian Rose Growers in a Tougher Market A mutually beneficial model has been developed whereby this breeder offers 'informal' growers a way to legalize their crops.

Thursd Now Roses Cut Flowers

Jul 22 | 8 min read

The Floral World Will Meet Again at IFTF 2026 The 17th edition will once again become a home for the international flower industry.

Floral Events

Jul 22 | 5 min read

Origin and Evolution of Flowers and by Nature’s Sense, Why Do They Exist? Flowers evolved and developed over millions of years for their specific reproductive purposes. Human admiration and affection for floral beauty is just an evolutionary byproduct of the flowers' brilliant strategy.

Top Floral Stories Floral Education Flowers

Jul 21 | 11 min read

The Delicate Beauty of Pastel Colors in Design and Floral Arrangements From fashion and interior design to art and nature, pastel colors have made a remarkable impact, captivating hearts and inspiring creativity.

Trending Floral Designs Floral Education

Jul 21 | 6 min read

All spring inspiration