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WFFSA Floral Distribution Conference 2026 Sets the Tone for a United Industry The WFFSA Floral Distribution Conference 2026 in Miami brought together growers, breeders, wholesalers, and industry leaders to align on distribution strategy, marketing activation, and the future of U.S. floriculture.

Floral Events Thursd Now

Mar 05 | 10 min read

Here Are the Winners of 2026 Floral Xcellence Awards at WFFSA Floral Distribution Conference Awards that are recognizing standout flower varieties from breeders and growers across the global floral industry: check out these beauties.

Thursd Now Floral Events Cut Flowers

Mar 04 | 2 min read

From Cultural Moments to Everyday Demand, the Experience Economy Has Entered Floriculture Are you selling flowers, or creating desire? As culture shapes aesthetics at lightning speed, positioning has become as important as breeding excellence in driving floral demand.

Voices of the Industry How It Works Floral Art

Mar 03 | 6 min read

Varieties’ Brand Value Is Built at the Breeding Stage Market stability begins at the breeding stage. Structured release strategies protect growers, traders and long term value.

Voices of the Industry Cut Flowers Floral Education

Feb 25 | 5 min read

Danziger Launches the Global Rose Festival 2026 The Open Days provide growers with three opportunities to evaluate the company’s latest rose introductions while reinforcing Danziger’s growing presence in the global rose segment.

Floral Events Cut Flowers

Feb 16 | 3 min read

The myThursd Meetup Spot - A Groundbreaking Platform Connecting the whole of floriculture in one floral meetup spot.

How It Works

Feb 16 | 4 min read

Remember: Love Takes Time, So Do Roses Behind every rose are years of research, breeding, and protection that sustain innovation and fair competition worldwide.

Thursd Now Cut Flowers Roses

Feb 13 | 5 min read

This is Thursd. Promote your products & stories with a global audience.

Voices of the Industry Floral Education Trending

Feb 04 | 2 min read

A Global Story of Roses, People, and Creating Flower Business De Ruiter Innovations operates as a truly multicultural family. Each region brings its own rhythm to the market.

Cut Flowers Roses

Jan 07 | 6 min read

10 Questions to Jelle Posthumus, the CEO of United Selections "When faced with stress or challenges, I take a moment to step back and look at the bigger picture instead of focusing solely on the issue at hand."

Throwback Interviews 10 Questions

Jan 08 | 8 min read

Growers and Breeders Excited at the Prospect of Joining myThursd Meetup Spot myThursd is a new and groundbreaking influencer platform in the floriculture industry.

Floral Education

Jun 12 | 3 min read

A Simple Trick to Prolong the Vase Life of Spray Roses Results show that when spray roses are harvested at a more open cut stage, vase life improves.

Flowers Roses

Dec 27 | 5 min read

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