The latest calflowers news

Fun ‘N Sun 2026 Registration and Room Block Now Open – Don’t Miss the Floral Event of the Year The convention creates opportunities to build relationships, discover new ideas, connect with growers and suppliers, and stay updated on trends shaping the floral industry.

Floral Events

May 20 | 3 min read

New Study Puts Into Context What Gen Z Wants From Flowers Presented by the Floral Marketing Fund (FMF) and co-sponsored by industry leaders, CalFlowers and FTD, it provides research-based guidance on how to reach and connect with the Gen Z market – insights that will help increase sales!

Trending Floral Education Flowers

May 16 | 7 min read

CalFlowers Is Pleased to Announce Details for Its Highly Anticipated 'Fun ’N Sun' 2026 Floral Convention From August 5-8, you're invited to gather at the iconic Langham Huntington in Pasadena, California.

Floral Events

Apr 15 | 3 min read

New Bloom Media Launches 2026 Digital Floral Events Calendar With Micro-Holiday Feature This calendar provides verified dates for major conventions, exhibitions, educational sessions, and networking opportunities across the year.

Thursd Now Floral Education Floral Events

Jan 15 | 4 min read

Review of The Pursuit of Purpose by Lane DeVries A reflection on purpose driven leadership and the story of a grower who built a meaningful path through resilience, faith, and steady commitment to his work.

Trending Floral Education Floral Books

Dec 03 | 2 min read

10 Questions to Lane DeVries, the President of CalFlowers "Farming teaches patience and humility. You learn early on that you can’t control the weather, but you can control how you respond to it."

10 Questions Interviews

Oct 29 | 9 min read

DevX 2025: Where the Floral Industry Gathers, Grows, and Gets Real Check the highlights, and if you're not yet a WFFSA member yet, this is your invitation to become one.

Floral Education Floral Events

Aug 06 | 5 min read

Life in Bloom Returns for a 7th Season, Hosted as Always by J Schwanke The new shows feature flower farms, Lei Day in Hawaii, and Even Bob Ross!

Throwback Floral Education

Mar 26 | 9 min read

10 Questions to Steve Dionne, Executive Director of CalFlowers "I’m a firm believer that when you’re feeling the most vulnerable, uncomfortable, and overwhelmed is when you experience the most growth."

10 Questions Interviews

Nov 27 | 8 min read

J Schwanke receives the AIFD® 'Distinguished Service to Floral Industry Award' "I’m very grateful that myself, and my TV show about flowers, are being recognized for Flower Education Outreach by AIFD, with this award."

Floral Education

Jul 10 | 6 min read

Flower Farm Tours Highlight Life in Bloom’s New Season Six Across the U.S. J Schwanke serves up more flower fun – with an emphasis on the health and wellness benefits of flowers.

Floral Education

Mar 13 | 7 min read

CalFlowers' Blooming Achievement: "That Flower Feeling" Earns MOTY Award Each year the Society of American Florists honors the best in floral marketing with the coveted MOTY (Marketer of the Year) award.

Sustainability

Oct 04 | 4 min read

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