That Flower Feeling Campaign Started

In an effort to get more Americans enjoying more flowers, more often, CalFlowers initiated a remarkable campaign.

By: THURSD. | 16-01-2022 | 2 min read
Flowers Remarkable

In an effort to get more Americans enjoying more flowers, more often, CalFlowers initiated a remarkable campaign.

That Flower Feeling

'That Flower Feeling' is a cooperative effort to get more Americans to enjoy more flowers, more often. From upscale florists to farmers' markets, or grocery stores — as long as people are bringing home flowers regularly, that’s good enough for the initiators of this campaign, CalFlowers.


CalFlowers That Flower Feeling on Thursd

CalFlowers wants everyone to experience the impact of flowers on a daily basis. They’re a beautiful, natural dose of feel-good, so why should they be reserved for special occasions? Even the most modest bouquet of flowers can have all sorts of positive short and long-term effects on how we feel — in other words, it’s that flower feeling.



Flowers. Self-Care Made Easy

The campaign is about flowers being the best self-care you can have. Because self-care has become a lot of work. You gotta pamper, practice mindfulness, balance life and work, and be awesome at all of them. Flowers on the other hand are self-care made easy. They won't replace working out or eating well. But they're a spiritual tune-up. So treat yourself to a little off-the-shelf self-care.


That Flower Feeling promotion on Thursd


Instant Feel-Good

Studies show that flowers trigger dopamine and serotonin — in other words: happy emotions. Just having them around is a surefire way to improve your mental and emotional health.

Nature's Mood Stabilizer

There is no better natural supplement to help you manage your day-to-day moods. The simple act of buying flowers is a small shift that can improve your mindset and approach to life.

Feels Like Home

By bringing life and color into your home, flowers actually make it a warmer and more welcoming atmosphere, passing those good-feels to everyone who enters the space.

That Flower Feeling Viewing Party Video

In this zoom meeting of Calflowers you can learn more:



Click Here to visit the 'That Flower Feeling' website.

 Joost Bongaerts, CEO of Florabundance:

A very exciting day in the floral industry with the launch of 'That Flower Feeling'. A new brand for the entire US floral industry. Launching today with a clever & fun advertising campaign called "Flowers Self-Care Made Easy" to introduce the wellness benefits of flowers and inspire daily and weekly floral purchases.

I'm grateful to the CalFlower board and its Executive Director Steve Dionne & Jeanne Boes of the SF Flower market who I have been working with on the CalFlower marketing team. Thank You 🙏 to 180 Amsterdam and all the creatives, our awesome actress Lexie Braverman, director Dugan O'Neal, and the flower breeders and growers in Holland with their generous flower donations. Take a look at and spread the word around and help this brand flourish together. #thatflowerfeeling #passionateaboutflowers #flowersaregoodforyou #weloveallflowers




Can't get enough?

Subscribe to the newsletter, and get bedazzled with awesome flower & plant updates

Sign up