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Flowers on airplane with AI
Ecuador’s Floriculture Sector Reaches $1000 Million Mark in Exports Alejandro Martínez, Executive President of Expoflores, estimates that in 2025 shipments generated between US$1.070 million and US$1.085 million.
Thursd Now
Jan 23 | 3 min read
Rosaprima employee with red roses
Preparing for Valentine’s Day – Inside Rosaprima’s Most Significant Season For the 2026 Valentine’s window, the Ecuadorian brand anticipates approximately 14 million stems!
Lady with a bunch of flowers
Valentine’s 2026 – Weather Conditions and Optimized Logistics For 2026, the industry estimates maintaining these figures or even recording slight growth, consolidating Ecuador as one of the main flower suppliers worldwide.
Casa Ecuador and Sunrite Roses at Formula 1 Gala in Abu Dhabi
When Roses Represent a Country During the Formula 1 Abu Dhabi Grand Prix, Sunrite brought Ecuadorian roses to one of the world’s most visible global stages, not as decoration, but as a symbol.
Rosprima event
Rosaprima's 2025 in Review – The Flowers, the Work, and the Vision With deep gratitude, Rosaprima thanks its customers, florists, designers, and breeders for shaping the year together. Cheers for 2026!
Cut Flowers Roses
Dec 24 | 5 min read
Lu Vargas Ten Years in Flowers square feature
Ten Years in Flowers: A Journey of Color, Creativity, and Cultural Inspiration Every workshop, design experiment, museum visit, and market stroll sharpened my eye for color, texture, proportion, and emotion.
Trending Floral Designs
Nov 26 | 4 min read
Garden roses
Star Roses’ New Portfolio – From Trial to Production and Much More! Currently, they have 30 varieties already in production, with just two more expected to hit the market by November; Just in time for IFTF 2025.
Roses Cut Flowers
Oct 30 | 3 min read
Tinted fall roses
The Only Tinted Roses You Need to Celebrate Fall's Biggest Moments and Events Tinted roses allow florists and event designers to create precise arrangements with imagination and seasonal relevance.
Floraprima Moderna Dolce
Award-Winning Dolce Leads Floraprima's Natura Moderna Collection to Global Recognition It just got awarded first place in one of the most prestigious trade fairs in the world.
Cut Flowers Floral Events
Oct 08 | 2 min read
Florist Victoria Clemson Visits Tessa Roses in Ecuador.
From Soil to Stem: My Journey to Tessa in Ecuador A farm I first discovered at the IFTF Show back in 2022. Their roses stood out to me then, with their extraordinary size and vibrancy.
Roses Travel
Sep 24 | 3 min read
Lily collection by Mystic
Mystic Flowers and the Arrival of Next-Gen Lilies Mystic responds directly to what international buyers are asking for: modern varieties that perform well both in logistics and in design.
Cut Flowers Flowers
Sep 17 | 5 min read
Sunrite employee at the farm
Sunrite Roses' Blueprint for the Future – Collaboration, Data, and Innovation The result? Initiatives that move faster, stay coherent, and deliver greater value to customers.
Roses
Sep 09 | 4 min read
four phones with a thursd page open

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