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Lu Vargas Ten Years in Flowers square feature
Ten Years in Flowers: A Journey of Color, Creativity, and Cultural Inspiration Every workshop, design experiment, museum visit, and market stroll sharpened my eye for color, texture, proportion, and emotion.
Trending Floral Designs
Nov 26 | 4 min read
Garden roses
Star Roses’ New Portfolio – From Trial to Production and Much More! Currently, they have 30 varieties already in production, with just two more expected to hit the market by November; Just in time for IFTF 2025.
Roses Cut Flowers
Oct 30 | 3 min read
Tinted fall roses
The Only Tinted Roses You Need to Celebrate Fall's Biggest Moments and Events Tinted roses allow florists and event designers to create precise arrangements with imagination and seasonal relevance.
Dyed Flowers Floral Designs Roses
Oct 08 | 3 min read
Floraprima Moderna Dolce
Award-Winning Dolce Leads Floraprima's Natura Moderna Collection to Global Recognition It just got awarded first place in one of the most prestigious trade fairs in the world.
Cut Flowers Floral Events
Oct 08 | 2 min read
Florist Victoria Clemson Visits Tessa Roses in Ecuador.
From Soil to Stem: My Journey to Tessa in Ecuador A farm I first discovered at the IFTF Show back in 2022. Their roses stood out to me then, with their extraordinary size and vibrancy.
Roses Travel
Sep 24 | 3 min read
Lily collection by Mystic
Mystic Flowers and the Arrival of Next-Gen Lilies Mystic responds directly to what international buyers are asking for: modern varieties that perform well both in logistics and in design.
Cut Flowers Flowers
Sep 17 | 5 min read
Sunrite employee at the farm
Sunrite Roses' Blueprint for the Future – Collaboration, Data, and Innovation The result? Initiatives that move faster, stay coherent, and deliver greater value to customers.
Roses
Sep 09 | 4 min read
Star Roses employees
The Star Roses Approach: Innovation, Technology, Consistency, and Excellence In 2020, Star Roses opened their biological laboratory to develop alternatives to traditional chemicals... What they developed is amazing!
Remarkable Roses Sustainability
Sep 03 | 4 min read
rose Serendipity
Rosaprima and Floraprima Announce Their 2025 New Variety Launch Event Get to know about exclusive launches not yet available elsewhere—all available year-round.
Cut Flowers Roses
Jul 23 | 2 min read
Star Roses Rooted in Family
There's Nothing Like Star Roses: Rooted in Family, Grown With Purpose "Every rose we grow reflects our deep commitment to creating something unforgettable."
Roses
Jul 23 | 5 min read
Aviram Krell of Plantec
Celebrating Plantec’s 35 Years of Floriculture Leadership and Innovation The company looks back at the extraordinary journey that began in 1990 when Carlos Krell founded Plantador.
Roses
May 28 | 4 min read
Caridad Sáenz incredible flower and rose varieties square feature.webp
Where Do All These Incredible Flower and Rose Varieties Come From? How have we achieved such diversity of colors, shapes, and sizes?
Floral Education Roses
Apr 23 | 5 min read
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