Jet Fresh Flower Growers, a boutique grower of high-quality rose varieties, has announced the acquisition of 35 hectares of prime farmland in Ecuador as part of its 10-year expansion plan. This strategic acquisition signals a dynamic shift for the company, showcasing its determination to scale new heights and set fresh standards within the floral industry. With this expansion, they are set to amplify their production skills, introduce groundbreaking rose varieties, and solidify their position in the global floral industry.
Jet Fresh Flower Growers Secures 35 Hectares in Ecuador to Fuel Future Growth
This strategic move will support the continued growth and global demand for its Miami-based trader Jet Fresh Flowers, reinforcing the company’s commitment to supplying clients with a diverse range of premium roses, including the use of the popular color-enhanced Hippy Psychedelic Roses and VIP Choco Wax Roses. Over the next decade, they plan to grow gradually with small, annual expansions. After more than 7 years of operations, the company is excited to continue expanding its supply of fresh roses.
This acquisition marks a significant step in its mission to enhance its rose growing capabilities while ensuring a reliable supply for its growing global distribution network. The new land, located close to the company’s current operations, will help meet the increasing global demand for Jet Fresh Flower Growers' roses.
Mike Black, President of Jet Fresh Flowers said:
“We’re thrilled to expand our growing operations with this new land acquisition. With the rising global demand for our roses, it's crucial to ensure we have a consistent and reliable supply of high-quality flowers for our customers. This acquisition allows us to meet that demand while maintaining our commitment to quality, sustainability, and the boutique feel we’re known for.”
Cultivating Key Rose Varieties in the New Land
The new 35-hectare farm will focus on cultivating key varieties required by clients, including the Rose Hippy Psychedelic and Rose VIP Choco Wax. Its proximity to Jet Fresh Flower Growers’ existing operations—just across the Río Alaquéz—ensures the company can continue utilizing the same fertile soil and water sources that have contributed to the exceptional quality of its roses over the years. The farm is also conveniently located for the company’s team, ensuring smooth integration into operations. The new farm will be fully integrated under the same name and management as the existing Jet Fresh Flower Growers.
Juanita Coloma, COO of Latin America & Jet Fresh Flower Growers shared:
“This land is truly a gem. It was previously a dairy farm and has never been treated with chemicals or fertilizers. It boasts some of the most fertile soil in the region. We’re excited to start cultivating roses in such pristine conditions, which will allow us to further elevate the quality of our roses while supporting sustainable farming practices."
In addition to its agricultural benefits, the new farm has cultural and historical significance. It features a stunning 130-year-old hacienda, surrounded by lava rocks, that honors Ecuadorian heritage. Part of the land will continue to operate as a dairy farm, reflecting the company's importance and allegiance to preserving local agricultural traditions and culture.
Mike Black joyfully shares:
“This allows our family to continue a legacy that began with my grandfather, who was a rose grower in West Grove, Pennsylvania."
Photos courtesy of Jet Fresh Flower Growers.
