As the 2024 season comes to an end, Rosaprima reflects on a year of extraordinary growth, creativity, and innovation This year has celebrated flowers, passion, innovation, and the partnerships that have made everything so memorable. From thriving and incredible floral campaigns to unforgettable events, this year for the Ecuadorian brand was one to remember, one where some of their most important milestones were achieved. Here's a recap of the highlights that defined this dynamic year!
A Valentine's Day Like No Other
Valentine’s Day at Rosaprima this year brought a fresh perspective to this classic celebration. Working with seven talented florists, they successfully introduced a variety of new ideas to show and express love in all its forms and colors. This collaboration encouraged creativity and inspired unique arrangements that went beyond traditional styles. The result was a diverse celebration of love, expressed beautifully through flowers.
Inspired by Pantone's Peach Fuzz, Rosaprima Launched Rose Peach Wave
In March, they launched Rose Peach Wave, a stunning new variety that personifies supreme elegance with creamy peach petals, reminiscent of Pantone's Color of the Year, Peach Fuzz. This rose quickly gained attention, becoming a preferred choice for floral designers and flower enthusiasts. Its gentle tones and distinctive look make it a versatile addition to any floral display. It was a go-to option this whole year and the team was very proud of this achievement!
Honoring Motherhood and Floristry
Mother's Day allowed Rosaprima to recognize the remarkable women who juggle the demands of motherhood with their work in floristry. Mothers bring their love for flowers into their daily routines, blending this with their family lives. In 2024, the team honored their efforts, emphasizing the special connection between their role as mothers and their passion for creating with flowers. This acknowledgment shined a light on their hard work and the important role they play in shaping the floral industry with their dedication and skills.
A Spray Rose Revolution
In June, Rosaprima introduced 17 new spray rose varieties, marking an exciting development for the brand. The 'Let Your Personality Bloom' campaign highlighted this collection, offering colors from pure whites to rich reds. Each variety stood out for its unique forms and broad range, encouraging florists worldwide to explore fresh options and expand the possibilities in floral arrangements.
A Year of Connections and Events
At the beginning of 2024, they marked a presence at the Madrid Blooms Flower Congress, where florists demonstrated their floral design skills and expertise to a global audience.
Their yearly adventure continued with the much-anticipated Bloom & Blossom Launch Event in August. Over two weeks, Rosaprima partnered with fifty wholesalers, giving florists an exclusive opportunity to experience their luxury collection. The event also featured the Bloom & Blossom Challenge, a contest that drew over a hundred submissions from talented floral designers worldwide. The grand prize? A personalized, all-expenses-paid trip to their farm in Ecuador!
On the other hand, the Expoflor tradeshow was an unforgettable highlight of the year as the team got the chance to reconnect with valued partners, met new faces, and hosted an exclusive breakfast and open house that left attendees inspired by the beauty and innovation of their roses.
A month later, their international team gathered at the International Floriculture Trade Fair in Amsterdam in November. Displaying both their Rosaprima and Floraprima varieties, they were thrilled to share their passion for roses with industry leaders and flower lovers from around the globe.
Looking Ahead to 2025
As 2024 comes to a close, they are grateful for the incredible partnerships and experiences that have shaped this year. From the launch of new varieties to celebrating creativity and connection, the team continues to thrive, inspired by the beauty of flowers and the people who love them.
Here's to a new year filled with floral surprises and even greater achievements. Together, 2025 will flourish even brighter. Stay tuned for what's to come!
Photos courtesy of Rosaprima.
