Flor de Barrio is a floral and botanical studio founded by Valeria Navarro in Guadalajara, Mexico, back in 2016. She leads the studio with a focus on emotional connection, natural cycles, and regional materials. Her vision has shaped Flor de Barrio into a brand that adapts to any context—from weddings and corporate events to curated installations and botanical styling across Mexico and beyond.
'May You Always Find Flowers' - Flor De Barrio's Mantra
Leaded by designer Valeria, Flor de Barrio believes there should always be reasons or moments that make life feel lighter—those small surprises hidden in the everyday: a flower breaking through concrete, unexpected wild flowers seen on a road trip, the comforting presence of a flower during a difficult time, or a surprise bouquet arriving out of nowhere.
Their message and wish is simple: That you always find flowers. Behind that phrase is a belief in the warmth, care, and tenderness that flowers carry into any moment.
With the purpose of exploring the connection with flowers and how it positively impacts and uplifts people’s moods, Flor de Barrio focuses on connecting with the emotions we carry—bringing nature into any space. They draw from the materials provided by each region to create unique and fully personalized compositions that respect natural aesthetics and take care of organic elements at every stage of life.
Nature as Part of Their Beloved Creations
The team behind the florals creates bouquets, arrangements, installations, sets, window displays, and experiences that bring everyday life to life, as well as mark special moments like celebrations, weddings, and events.
The connection with the environment is essential—both as humans and as florists. That’s why they aim to exist in a more mindful way, fully aware of the environmental impact they have on planet Earth.
The floral compositions at Flor de Barrio stand out for three main principles: each piece is designed with a specific purpose in mind, they use seasonal flowers and foliage, and they uphold a devotion to natural aesthetics.
Valeria's work carries a strong sense of personality, often shaped by playfulness and the magic of beauty found in unexpected places. Inspiration is everywhere, and they stay grounded in observing and respecting natural surroundings. They bring forward natural shapes, textures, colors, and volumes of flowers, allowing arrangements to feel loose, unforced, and genuine.
By working with what each region and season has to offer, they stay grounded in the reality of their country, honoring its rhythms and cycles. They often incorporate natural elements discovered during their explorations, enriching their arrangements with details that add visual depth and a connection to place.
Visit Flor de Barrio's Instagram account to see more floral treats.
Photos by: @flordebarriomx
