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Brand Marketing
From Farm to Vase, Why People Buy From People Trust and loyalty in floriculture come from human stories. Buyers choose people before products.
Floral Education
Sep 17 | 5 min read
Kalanchoë Rotterdam promotion
“Stop Talking, Start Planting” – Rotterdam’s Koopgoot Transforms Into a Temporary Urban Garden of Thousands of Kalanchoës A free plant, a pink tote bag, and a clear message caught the attention of Sunny Saturday shoppers.
Indoor Plants
Sep 10 | 3 min read
flower shop marketing ideas Featured Image
5 Marketing Ideas to Boost Sales for Your Online Flower and Plants Store Discover 5 creative marketing strategies to grow sales for your online flower and plant store.
Floral Designs
Sep 04 | 5 min read
Brand Marketing
Brand Value Is Built Daily—Not Just at Trade Fairs Flower brands gain lasting success not from trade fairs alone, but through consistent daily visibility and authentic storytelling across channels.
Floral Education
Jul 30 | 3 min read
10 Questions to
10 Questions to Charles Lansdorp, a Renowned Floral Consultant "We must show the unique power of flowers and plants; they can connect people and this is desperately needed at this time."
Interviews
Sep 04 | 6 min read
maximize flower sale
The Power of Seasonal Campaigns: How to Maximize Flower Sales Throughout the Year Boost flower sales year-round with strategic seasonal campaigns.
Floral Education Flowers
Aug 19 | 9 min read
10 Questions to
10 Questions to Caroline Nederpelt, Marketing Expert and Founder at CARO-Marketing in Vers "Although this may sound woolly, I strongly believe in good cooperation between body and mind. This is essential for a fit and vital life!"
Interviews
Aug 07 | 9 min read
Flower and plant business
Greenhouse Business: Best Strategies for Plant and Flower Business Unlock the top strategies for running a successful plant and flower greenhouse business.
Floral Education Flowers
Jun 28 | 5 min read
10 Questions to Jaime De Los Reyes
10 Questions to Jaime De Los Reyes, Marketing Manager Royal Flowers "I've learned that taking a break, stepping away from a project, and gaining a fresh perspective can be immensely beneficial."
Interviews
Jun 26 | 12 min read
Flower business
Expanding Your Floral Business: Insights for Growers and Distributors Join me for some important tips and tricks about business in the floral industry along with important marketing strategies.
Floral Education How It Works
May 29 | 20 min read
New assets by That Flower Feeling
That Flower Feeling Announces Release of New Floral Marketing Assets for Industry Partners These pre-designed assets allow industry partners to save time and resources compared to creating their own materials from scratch.
How It Works
May 08 | 2 min read
Discovering Your Niche in the Expansive Floral Market
Finding Your Place in the Vast Floral Industry Unlock the path to fulfilling floral industry jobs and carve your unique career trajectory today!
Floral Education
Mar 29 | 7 min read

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