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10 Questions to Joe Don Zetzsche, Top Floral Industry Consultant "Being able to share and talk through the challenges we face, supporting each other, is a powerful way to deal with the challenges of living and leading through the massive changes we’ve been feeling over the last decade."

10 Questions

May 13 | 11 min read

From Surplus to Significance: How Flower Empower Is Transforming Lives Repurposing flowers into moments of comfort, connection, and care; an industry model with growing national impact.

Voices of the Industry Top Floral Stories Floral Education

Apr 22 | 3 min read

Why Grounding in Nature Is Crucial for Your Mental and Physical Health Explore the wonders and benefits of grounding and how flowers and plants play a crucial role in this experience.

How It Works

Jun 18 | 6 min read

A Recap of Floral Bootcamp at Floriexpo 2025 This year’s Bootcamp included seven dynamic sessions with expert panels, and visionary presentations.

Floral Events

Jun 05 | 8 min read

Sahid Nahim – Creating Connections and Inspiring Innovation in the Floral Industry Through his New Bloom Solutions, he sees the floral world as an ecosystem that requires to be rewired...connected

Throwback Floral Education Flowers

May 21 | 10 min read

10 Questions to Jena Gizerskiy, Commercial Strategy Manager at Tessa "I’ve learned that mindset is everything. Practicing mindfulness and gratitude journaling helps me stay present and focused on what truly matters."

Throwback Interviews 10 Questions

Apr 16 | 6 min read

Does Looking at Flowers and Plants Really Make You Happier? Beyond their aesthetic appeal, research shows that engaging with flowers and plants can significantly impact our emotional well-being.

Throwback Floral Education Flowers

Apr 02 | 8 min read

10 Questions to Joost Bongaerts, the Director of Florabundance "Practicing daily gratitude keeps me centered and reminds me to focus on the positives, even during tough times."

10 Questions Interviews

Dec 18 | 8 min read

10 Questions to Steve Dionne, Executive Director of CalFlowers "I’m a firm believer that when you’re feeling the most vulnerable, uncomfortable, and overwhelmed is when you experience the most growth."

10 Questions Interviews

Nov 27 | 8 min read

That Flower Feeling Ties Their Monthly Self Care Bouquet With World Mental Health Day! You're still on time to participate in their latest giveaway. Winners will be announced on October 10th.

Floral Events

Oct 09 | 2 min read

International Self-Care Day: An Ideal Time to Prioritize Your Well-Being A day that calls on people to put more emphasis on their mental and physical health, and the important role of flowers in all this.

Floral Education Flowers Special Days

Jul 24 | 12 min read

Floriexpo Floral Bootcamp Recap Refresh, connect, and strengthen! A full day of quick-hit micro sessions that kept you engaged. High hopes for coming expo days.

Floral Events

Jun 06 | 5 min read

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