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Könst Alstroemeria Celebrates a Week of Progress and Connection in Colombia
Könst Alstroemeria Celebrates a Week of Progress and Connection in Colombia These milestones embody the collaborative spirit and forward-thinking approach that define the flower breeding company.
Christmas design with Red Naomi
Two Sisters, One Flower, and a Christmas in Estonia We Won’t Forget We exhibited the length of the stems, the size of the flowers, and the purity of the color in a Michelin-acclaimed restaurant. Three in one, all to see the beauty of Rose Red Naomi.
Roses Cut Flowers
Dec 10 | 3 min read
William Williee Armellini IFTF TFA
My Annual Pilgrimage to IFTF and TFA I went to Vijfhuizen and Aalsmeer in the Netherlands to inform you about two of the finest working shows you can attend in the floral world.
Creative Soil: How Floriculture Can Lead the Way Out of Our Collective Creativity Crisis
Creative Soil: How Floriculture Can Lead the Way Out of Our Collective Creativity Crisis When we lose creativity in floriculture, we lose more than beautiful flowers.
Zbigniew Dziwulski Calendar 2026
This Is the 2026 Florist of the Year Calendar Me and my Polish floral designer friends created a unique showpiece that you can order now!
Violeta V.V Flowers With her Crimson Nocturne Design.
Crimson Nocturne – My Christmas Floral Design Inspired by the 2026 Floral Trend Color I imagined this color mood translated into a festive arrangement: something warm, expressive, and full of character.
Cylamen BISOUS  by @Morel
Unlocking the Secrets of Cyclamen and Helleborus Breeding Discover the art and science behind creating strong hybrids.
Why There’s No ‘Right Way’ to Greenwash Your Business
Why There’s No ‘Right Way’ to Greenwash Your Business When one spends significantly more resources on 'green' advertising than on actual environmentally sound practices, does it always work?
Wijnen Amaryllis Innovation
This Is Amaryllis Breeding With Vision and Future Focus I spoke with Stan and Daphne from Wijnen Amaryllis about their dedication to innovations and exclusive cut flowers.
Cut Flowers
Dec 03 | 5 min read
Anu Peri Experiences the Beauty of Adomex Greens in Designs in Estonia
A Season for Exploring Creativity With Fresh Floral Greens The Christmas feeling was right there with all of these fresh products from Adomex, and it hit me quite like a wave.
Stefan Adrian Gamalie Artestry 2025 square feature
Artestry – World of Flowers Festival: A Vision Rooted in Floral Excellence and Innovation This year, we celebrated the 3rd edition of the festival, with enthusiastic feedback from the international floral design community.
Simply Calla Andrei Bindea
Calla Lilies Are a Quiet Power in Floral Design These flowers have this rare quality: With calm presence and strong character, they say a lot without ever raising their voice.
four phones with a thursd page open

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