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Karolien Tesselaar in greenhouse
The Year Has Officially Begun This is how and why today, we have become much more daytrade and clock-oriented.
Voices of the Industry
Feb 25 | 2 min read
The Value of Real Nature Becomes More Essential
Real Nature in an Exponential World | AI, Technology and the Value of Living Systems In an era defined by artificial intelligence and exponential technology, the importance of living systems is not diminishing but rising.
Monika Dabrowski floristry business
Passion or Business: Finding the Balance That Makes You Flourish Building a company with both creativity and financial discipline, and why balance determines long term success.
The power of breeders
Varieties’ Brand Value Is Built at the Breeding Stage Market stability begins at the breeding stage. Structured release strategies protect growers, traders and long term value.
Michael ‘Mr. Plant Geek’ Perry: PerlaNova’s Fusion Line of Hydrangeas.
PerlaNova’s Fusion Line Is a Charming Twist on the Classic Hydrangea Imagine the classic charm of a Hydrangea but with a twist: it’s grown on a stem, turning this familiar favorite into a premium, eye-catching plant that stands tall and proud.
Michal Bursig How Polish Florists Source Flowers
How Polish Florists Source Flowers: A Different Supply Chain Reality Than in Western Europe As a former flower seller for a large Dutch plant exporter to Polish florists and a professional florist myself, I will try to explain this.
Senti Intensity Campaign
From Cultural Moments To Everyday Demand – The Experience Economy Has Entered Floriculture Are you selling flowers — or creating desire? As culture shapes aesthetics at lightning speed, positioning has become as important as breeding excellence in driving floral demand.
Mark Visser Poland featured
44 Years in Flowers: Some Practical Wisdom of a Dutchman in Poland A message to young growers: Production and passion come first.
Voices of the Industry
Feb 23 | 2 min read
Geert Maas art
Simplifying – When Less Floral Says More Sometimes one honest stem does more than an entire room full of noise.
Andrei Bindea 1001 Roses Bouquet dynamic feature
1001 Roses: When a Bouquet Becomes a Statement This is where quality makes the difference. Red Naomi is not just a red rose. It is depth. It is velvet. It is a red that absorbs light and gives back emotion.
Artistry Collection by Valentina Pospelova
The Artistry Collection at Camelia Flowers & Events It began very naturally, from a creative feeling rather than a concept. Over time, we grew into it, and before we knew it, it became an independent artistic expression.
Valentine’s Flowers Become a Media Punching Bag
When Valentine’s Flowers Become a Media Punching Bag Every Valentine’s Day, flowers become a headline problem. Here is a personal perspective on residues, media framing, innovation, and why the global floral sector must lead with context instead of defensiveness.
four phones with a thursd page open

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