The latest floral blogs from around the globe

John Pouw Roses Secret novel feature.webp

Rosa's Secret - Chapter Twenty: Show Mania John Pouw - a founding father of today's rose world and a novel in the making, from an old boys' industry to a competitive business.

Floral Books

Jun 18 | 12 min read

The Important Role of Tech in a Sustainable Floriculture Industry

Where Does Tech Meet Sustainable Practices in the Floriculture Industry? Technology is rewiring virtually every facet of the flower journey, helping create a more sustainably efficient industry.

Floral Education Sustainability

Jun 18 | 9 min read

Here Are the Results of Arteflorando 2025 For the 11th time, I had the honor of chairing the jury at Arteflorando in Leverano. This remarkable competition continues to uplift floral artistry worldwide. In this reflection, I celebrate the talent, teamwork, and passion that made Arteflorando 2025 unforgettable — and the people who made it all possible.

Floral Events

Jun 18 | 3 min read

An Ode to Nature With Art and Opulence In this exclusive collaboration with Bredefleur, I unveil how lilies become haute couture in floral form, expressing my floral philosophy.

Floral Designs Flowers

Jun 18 | 3 min read

The Pantone Color of the Year Mocha Mousse Wrapping Us in Warmth and Refinement I ask you now, do we love it or not? Is Mocha Mousse a color that lifts our spirits, or does it gently wrap us in a touch of nostalgia? This is my reflection.

Floral Designs

Jun 11 | 3 min read

Zero-Waste Floriculture for Sustainable Flower Production

Zero-Waste Floriculture and Its Benefits in a Sustainable Flower Industry A philosophy that challenges conventional production models by methodically identifying and eliminating waste sources throughout the cycle.

Floral Education Sustainability

Jun 11 | 9 min read

Let's Keep the Conversations Going Post IFTEX 2025 A vibrant showcase of floral innovation, fresh ideas, and a united call to tell authentic stories and promote the beauty and power of real flowers globally.

Floral Events Flowers

Jun 11 | 4 min read

From the Heart of Ecuador to the World - An Intimate Visit With EC Flowers My latest visit to their farms allowed me to explore their rhythm, process, and living connection between hands, soil, and season.

Flowers Roses

Jun 11 | 3 min read

All Connected in Leverano in Fiore "To be there was an absolute privilege, judging the prestigious competition Arteflorando and covering the story with Thursd, I love it!"

Floral Events

Jun 05 | 5 min read

On the Road During Dutch Lily Days Join Jaap Moerman at the Dutch Lily Days for a fresh look at lily innovation, double blooms, and the power of floral evolution.

Flowers

Jun 05 | 3 min read

Sustainable Floriculture and Climate Change: What Is the Role of the Industry in Carbon Capture and Climate Resilience

Here’s How Sustainable Floriculture Practices Positively Impact Climate Resilience These practices contribute to CO₂ sequestration while building resilience against climate-related disruptions.

Floral Education Sustainability

Jun 05 | 11 min read

The Allium Approach of J.M. Van Berkel and Flores de Andalusia Guarantees Year-Round Flowering

J.M. Van Berkel and Flores Andalucia's Approach for Year-Round Alliums “We make sure that the Spanish season ends when the Dutch season starts, and vice versa."

Cut Flowers Now on the markets

Jun 05 | 3 min read

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