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6 Flower Industry Jobs That Are Not Being a Florist

There's a lot more to the flower industry than you think. Tune in to this article to know about different floral industry careers you may be a great fit for!

By: PAMELA LOPEZ | 21-09-2022 | 4 min read
Explained Floral Education

The first thing that comes to mind when we hear the word “florist” is a kind woman that sells flowers and pots in a local store. We love the beautiful colors and pleasant smells in a tiny store, but there’s more to it.

6 Flower Industry Jobs That Are Not Being a Florist

This article will review the floral industry jobs, and you’ll notice how the picture is broader than one may think! You may even find your next career passion. Let’s begin.

1. Wholesale Floral Manager and Operations Officers

A floral manager ensures the quality of the floral product and maximizes the budget. This employee is usually responsible for:

 

Wholesale Manager and Operations Officers ensure the quality of the floral product on Thursd
Photo: Floranext

 

2) Flower Sales Executive

A flower sales executive is responsible for selling flowers to wholesalers, florists, flower farms, and other businesses. In a way, they’re the heart of the flower industry. Therefore, the perfect candidate is good at communicating and maintaining professional, warm relationships with clients.

 

Flower sales executives make part of the floral industry jobs on Thursd
Photo: Floranext

 

A flower sales executive is also responsible for promoting new products and sharing information about them. It’s a floral expert that ensures reliable knowledge and auxiliary services to meet customer needs.

They are responsible for:

This job position could be a great fit if you enjoy talking with people, negotiating, and spreading the word about flowers!

3) Flower Packager and Shipper

A flower packager is responsible for ensuring flower quality, presentation, and cold chain transportation. The best way to transport and take care of the flowers is by keeping them cool, so much so that some people argue the cold chain is the most important aspect of floral management. A packager takes care of the logistical aspects of the floral industry. Although it doesn’t sound as exciting as other roles, it’s still vital to ensure the quality and preservation of the product.

 

Flower packaging and shippers in the floral industry on Thursd
Photo: IDH Sustainable Trade

 

4) Wholesale Flower Buyer

Wholesale flower buyers receive orders from local florists for flowers and supplies like containers and foam. Once they receive an order, they work with growers and flower sales executives to meet the customer’s needs as quickly as possible.

A wholesale flower buyer is responsible for:

If you find this job position attractive, keep in mind that you must keep up with the market. You need to be an expert in weather-related problems that affect flower growth in certain seasons and regions, supply and demand challenges, what holidays boost sales and what holidays decrease them, etc.

5) Supermarkets Flower Buyers

Supermarkets frequently have a floral section where you can buy flower arrangements, pots, and other supplies. A supermarket flower buyer will perform the same activities and responsibilities as a wholesale buyer, but the context is different. Instead of buying and preparing flowers for florists and tiny stores, they make the inventory and keep an eye on trends to satisfy supermarkets’ customers. Consumer behavior changes along with the context, so it’s important to make data-driven and insightful decisions.

 

Supermarket flower buyers is a great job in the floral industry on Thursd
Photo: The Kitchn

 

6) Bouquets Designer for Farms, Supermarkets, and Distributors

Flower bouquets are present on many occasions, whether at a wedding, a funeral, a graduation, a first date, etc. If you have an eye for design, this might be the perfect fit for you!

You’ll be responsible for:

 

Bouquet designers in the floral industry on Thursd
Photo: Wood and Word Blooms

 

Conclusion

Whatever path you choose in the floral industry, you will be connected to creativity in some way. You should consider that each business has its own needs, meaning you can design more flamboyant designs for a local store than for a supermarket or you can sell flowers to florists or to wholesalers.

This list should have given you some insight into the floral industry. Not every job entails working in a local store and selling beautiful bouquets to your neighbors. Some of these job positions require travel and or working in 35% coolers. In order to be successful at what you do, it helps if you fall in love with it first, which you may do in the flower industry.

Pamela Lopez

am an HR professional with 15 years of recruiting experience. I started my professional career in a corporate company and specialized in all HR subsystems with recruitment alway being one of my favorites to work within. Later I worked several years for a Staffing firm managing recruiting processes in Colombia, United States and Ecuador. In 2015 I established a Human Resources consulting firm in Ecuador and we began to work with staffing processes in various industries, finding the flower industry one of the most attractive and creative industries to work with. In 2021 I joined a wonderful team as the Head HR Specialist at Pollen Talent Floral Recruiting, a boutique- style recruiting agency specialized in the floral industry and working with some of the most reputable companies in the country from small to large wholesalers, distributors and growers.

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