Due to the COVID-19 restrictions, I am Locked up on this island. With my shop in London, I lost all jobs, because all events are canceled, and that's where I focus on. It's a very difficult time. But,... I designed my own webshop for Valentine's collection. In a way, I reinvented myself once again to keep on going making floral designs and try to supply nationwide flower delivery inboxes. I did all the editing and designing on my own.... it was a lot of work, but I'm confident it will pay off.
Deciding on the Name
People know for my high-end floral design for events, so I wanted the same look and feel to capture that: my signature style for my clients at home all over the UK. I'm happy with the result. BOLTE-Home.com.
A Platform to Be Able to Create That Valentine's Collection
First of all, you need a good platform: for me, Shopify.com gave me the opportunity. What's Shopify? One platform with all the eCommerce and point of sale features you need to start, run, and grow your business. Empowering independent business owners everywhere. Over 1,000,000 businesses in 175 countries around the world have made over $200 billion USD in sales using Shopify. I learned a lot this week, mostly by trial, but I managed. Patience is the key to making it happen. I worked for four days non-stop day and night to finish my webshop. Monday morning I woke up with the idea to make it and Thursday it went online. I still had to create the gifts and set up DPD and parcel force accounts. I am curious how the UK-wide box shipping is going to go.
The Best Part Was Creating the Gifts for the Valentine's Collection
If you want to sell luxury, your presentation has to be luxurious too, you cannot show low-quality pictures with bad light. It's all about the presentation. Also, Valentine's collections themselves have to be different. Everyone out there is now online reaching out to clients. So you have to be unique. Your company is a reflection of your personality to have no competition, nobody out there can be the same. You always attract how you show yourself... if you present yourself as very green, very wild, the clean modern won't notice you. Compared if you go drama and high-end you attract those people. Also knowing your target group and their interests is very important.
Do Some Investigation
Check out retail websites: what are they selling, how is the presentation, what's the service focus on. You cannot have high quality with a high service on a low budget. Same you cannot have a high price with low service.
So My Advice to All of You
Stay close to yourself and you will be successful. Try to be somebody else and you will fail.
More to Offer
At BOLTE-Home there is more to it than only Valentine's Collections. Take a look at all the collections! Enjoy!