As the world becomes more tech-savvy and e-commerce takes over the market, high-functioning websites have become more important than ever. This is especially true for the floral industry, which has seen a massive spike in e-commerce over the past few years. When it comes to florist website design or any kind of floral industry website, there’s always room for improvement. Learn how to improve your floral industry website on a budget here.
Hire People For Your Floral Industry Website Who Understand Your Business
When hiring to help improve your business, it’s essential to ensure that they know how the industry works. Otherwise, they’ll be reliant on you and won’t be able to make decisions specific to your niche. Eliminate guessing and learning on the job by hiring a flower industry consulting firm. Not only do they specialize in your niche, but they know exactly how to boost business. 
Use Fleurography.com
Using a professional image-editing service like Fleurography.com makes sure all pictures on your website are uniform and have a professional look. When it comes to florist website design, aesthetics are vital to success. Try out Fleurography.com for free here.
Add a Lead Magnet
One of the main things that hiring a flower industry consulting firm will teach you is the importance of B2B lead magnets. These drive traffic, attract new customers, and can lead to increased sales and subsequent growth. 
Let Clients Schedule Appointments
When it comes to florist website design, one of the most important things you can do is add an option to schedule an appointment. Giving clients a direct line to you makes them more likely to contact you and purchase goods or services.
Allow Visitors to Open Accounts
Likewise, it’s essential that you give flower wholesalers or florists the option to open an account. In the B2B world of the flower industry, wholesalers and farms can do a better job at using their website to capture potential customers and allowing a potential customer an option to request to open an account is basically creating the start of a sales funnel for your team. It is important to use your B2B or consumer floral eCommerce website as a way to capture potential customers and not just to talk about how great your product is. Using a call to action - like open an account today - is proven to increase business. For example, it is said CTAs like this can increase conversion rates by up to 121%. 
If your website is older than 5 years, you definitely need an upgrade. Websites are a calling card and the first impression any potential customer gets of your business. Modern, optimized, and responsive websites are built for engagement and conversion. If your floral eCommerce or B2B website is outdated, it can severely impact your business growth and sales.
Visuals and Layouts
For example, speed is one of the most important aspects of SEO. Since 47% of users expect a page to load within 2 seconds and 40% abandon the website altogether if it takes more than 3 seconds to load, it’s more important than ever to ensure your floral website is up to date. Visuals and layout are also important since 38% of users stop engaging with websites they find unattractive. 
This is where flower industry consulting comes in. By improving speed, images, design, and user experience, you can improve conversion rates and see massive growth. If you want to save time and money, hire people in your niche. New Bloom Solutions believes in innovation and helping your business bloom. Schedule an appointment with us today to improve your floral industry website.
