Innovation in the Floral Industry: Speaking Roses

It wasn’t a surprise when someone combined flowers and personalization

By: SAHID NAHIM | 31-03-2021 | 4 min read

We at New Bloom Solutions and Above All Flowers, pride ourselves on introducing new innovations and finding unique and creative solutions to any and all floral industry problems and at the same time finding new floral growth opportunities for all. This is why we have been especially impressed with Speaking Roses, a company that has the opportunity to help innovate the floral industry in a unique way- with their super fun and creative way.

Speaking Roses Banner Brands - on Thursd
Credits: Speaking Roses

Innovation in the Floral Industry

As with any industry, innovation in the floral industry is integral to growth. From agricultural advancements and improvements in cold chain managements to more sustainable options and the growth of e-commerce, the floral industry is ever-expanding and constantly innovating. Therefore, it wasn’t a surprise when someone combined flowers and personalization.   Speaking roses banner on Thursd

The Importance of Personalization

Personalization is important throughout the world. With increasing automation and shift to the digital space, it is especially important to incorporate a human touch to things. Personalization makes things unique and special, and results in higher sales and increased ROI. Research conducted by Forrester showed that 89% of digital businesses are investing in personalization – from Nike and Fabletics to Coca-Cola to M&Ms, businesses are realizing the importance of personalization. 87% of businessessay that personalization has led to success, while 77% of customers have agreed that they would pay more for a brand that provided personalization.

How Speaking Roses Changed the Landscape

Speaking Roses hopes to change landscape of the floral industry by embracing personalization and taking it to new levels of creativity. In the 1800s, people innovated and combined paper with expression, creating greeting cards – today, this is a Multibillion-dollar industry. Speaking Roses did the same, but with flowers. By inventing and patenting printing on flowers, they have set consumers’ imaginations free, and have allowed them to print anything from words and logos, art to full pictures on flowers.  

Speaking Roses Super Mom - on Thursd Credits: Speaking Roses

Adding this new dimension to flowers, which are already a customized gift, has made them extremely successful. There’s now no need for a flower and a card – by purchasing Speaking Roses, you’re buying flowers that do the talking for you. Part of their success is linked to the versatility and reach potential across many sectors and markets. Speaking Roses’ service isn’t just reserved for floral gifts – it can be used in industries like advertising, hospitality, wedding, corporate accounts and more. From personalized graduation flowers to customized roses for a Coca Cola marketing campaign, the possibilities of creations and design are endless. The marketing and added value potential is exciting- this product has the potential to go viral.  

Speaking Roses are blooming

This kind of out-of-the-box thinking is exactly what is needed in the floral industry and gives all sectors of the floral industry an opportunity increases their market share and reach potential. Not only is their printing process simple and cost-effective, but it is also efficient and can print up to 8 flowers per minute! Watch this in action below, and be as amazed as us.     Additionally, they have gained mainstream success, and have been featured in more than 500 publications, including household names like Forbes, E! Entertainment, and People Magazine – they were even featured at the Oscars!     Their success has been fun to watch, and they have already won some awards to show for it – they were finalists at the International Horti-Fair Floral Show in Holland- back in the day and were given the honor of being voted the best product by the Promotional Products Association International- which is a pretty big deal. All floral industry professionals in all sectors from wholesale, retail, events planners, mass market and more, should take a look at the infinite creative possibilities Speaking Roses provides– We can’t wait to see what the floral industry’s innovators and out of the box thinkers will create. If you would like more information you can reach out to Speaking Roses and Schedule a live or pre-recorded presentation here. If you’re interested in floral industry innovations, be sure to check out our services as well – you can New Bloom Solutions for more details or to ask question about Speaking Roses.

Sahid Nahim profile picture
Sahid Nahim

With over two decades of cross-segment experience, I've witnessed the flower industry's metamorphosis first hand. From the introduction of digital commerce, social media, and venture innovation—I have a clear understanding of the limitations, and the opportunities available to the stakeholders of our markets. ​The segments of our supply chains are strictly fragmented, in ways that can at times inhibit our own growth potential. For many outsiders coming in, 'disrupting' our long-standing processes seems almost too easy. However, New Bloom was founded on a firm belief that it is those that best understand each corner of this industry who will be most apt to transforming inefficiencies into innovation—and delivering long-term, sustainable growth.



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