We are in the middle of the wedding season again, now in the first half of summer. It is an attractive time for newlyweds to say "I do" to each other and organize a beautiful party to go with it. Such a party can of course be well dressed up with beautiful floral decorations.
On my Russian-language website, I do write every year about the wedding season and the new creative ideas that come up every time. For enthusiasts who read Russian and/or want to see beautiful photos, I would like to refer to the blog (in Russian) 'Everything You Wanted to Know About Santini: Interview With an Expert.
In my own blog now, I want to give a hint of how I approach these bridal projects.
Executing Perfect Wedding Ideas Requires Good Preparation
Creating beautiful examples for actual brides and grooms requires good preparation. Based on a theme, I devise a scenario and find suitable florists to execute it.
In consultation with these florists, the scenario is further elaborated and together we look at which location and which models could fit in well with it. Based on good preparation, together you can create something that appeals, that fits in with trends, that sticks in the memory of florists and that inspires future brides and grooms.
The event is staged to create content, convey ideas in words and images, and inspire other people. With good writing and clever imagery, I then tell a story. The story of the original script. This requires attention to the writing and certainly also to the creation of visual material.
Empathize With the Script to Portray the Story in Images
A photographer or camerawoman must be able to empathize with the script to portray the story in images. Choosing a photographer or camerawoman who can help tell the story is an important part of developing the plan.
Everything and everyone must fit together to get a good result. Good stories tell themselves. Therefore, it is important to get the basics, the capturing of the story, right.
After production, sophisticated distribution of the content through websites, social media, and other channels is important. A good story tells itself, but it must be presented in the right way at the right time.
Findability is important. Not only at the moment of distribution; it is useful if content remains findable. This is interesting for florists, for wedding couples, and — of course — for those who want the story told.
I enjoy coming up with scenarios every time and, together with others, producing content that inspires others and can help give weddings something extra.
Floral arrangement and designs, as well as images courtesy of Flower Experience.
