The Beauty of Hydrangea in a Classic Russian Decor

Watch its grace, beauty, and exuberance in this Russian manor

By: NATASJA MIRONOVA | 25-05-2021 | 3 min read
At the start of the new hydrangea season, I immediately think of the grace, beauty, and exuberance of this beautiful plant with its large amount of flowers, its generous convex shape, and sometimes also elegant long stem. Let me show you the beauty of hydrangea in classic Russian decor.

The St. Petersburg Manor

Immediately I also think back to one of the projects that I carried out last year on behalf of HydrangeaWorld in Russia. A country house located just outside St. Petersburg, formerly owned by the Russian noble family Stroganov-Golitsyn, formed the backdrop to show hydrangea beautifully. The growers united in HydrangeaWorld had made their best products available for this.   The Beauty of Hydrangea in A Classic Russian Decor - quote  

Different Rooms, Different Styles

Galina Stepanova, the current owner of the manor, which has been transformed into a luxury hotel, made several rooms available to embellish with the hydrangea. Different rooms with different styles. For this project, we chose the Classic Room, praised by Galina Stepanova, and the Room decorated in Egyptian style. The accompanying photos show how well hydrangea has come into its own.   The Beauty of Hydrangea in A Classic Russian Decor 05 The Beauty of Hydrangea in A Classic Russian Decor 02  

Style and Atmosphere

The flowers enhanced the style and atmosphere present in these rooms, as also noted by the guests specially invited for the occasion. The guests were invited because of their special interest in Russian history and culture, and also because they were looking for inspiration to furnish spaces in which they organize business and cultural events. They were shown around by Vladimir Bermyakov, renowned florist from St. Petersburg and ambassador of Flower Experience, the digital platform of my company Sobolj. This expert guide showed how precisely the use of bottles to present the hydrangea contributed to a light, transparent, and at the same time warm effect of the flowers in the colorful, stylish rooms.   The Beauty of Hydrangea in A Classic Russian Decor 07 The Beauty of Hydrangea in A Classic Russian Decor 06  

A Classic Gown

Also, a lady appeared in a classic gown, which fitted in well with the historic hydrangea-enhanced decor of the stylish mansion. Especially for her, a matching hat was made by one of our florists, which was completely covered with hydrangea leaves. That was a painstaking job, which required 12 hours of care and attention from the designer from idea to completion. You can see the astonishingly simple, but special result in this photo.   The Beauty of Hydrangea in A Classic Russian Decor 01  

Noble Talks in the Salons

In the 19th century, noble ladies would talk in the salons of St. Petersburg about the special decoration of the rooms in the country house of the Stroganov-Golitsyn family. One would not lag behind the other to leave the city in a carriage to drink tea in the manor and admire the beautifully decorated rooms. But you had to be there to see the magic. In the 21st century, photos and stories are shared on social media so that everyone knows about them almost instantly. Not only Flower Experience shows beautiful results of these decorations, but also the proud owner of the mansion and the enthusiastic visitors shared their experiences via their own social media channels. This way, the splendor of hydrangeas is not just for the happy few, but for the entire world to enjoy.    

Watch the Videos

Watch these behind the scenes and making-of videos and, of course, the final result!     All images and videos courtesy of Flower Experience.
Natasja Mironova profile picture
Natasja Mironova

My motto: "The opportunities you can take advantage of go beyond national borders." Creating added value through effective communication. This results in the brands and products of my customers being optimally positioned through influencing, networking, and communication.



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