Time Transition - Open Up to New Paths and Alternatives

Here are five opportunities that are gaining importance in these turbulent times. Let's recognize these, and plan optimistically with a zest for action for the world of tomorrow.

By: KLAUS WAGENER | 17-11-2022 | 5 min read
Floral Designs Floral Education
Time Transition Klaus Wagener header on Thursd

The world has gotten complicated. Nothing is as it was. The security of the past is being eaten up by fears and crisis scenarios. Where is this world going? That's what people ask.

But in times of chaos caused by war, pandemics, and climate change, there is also movement and people are open to new paths and alternatives. Yes - crisis makes you creative - this principle also applies now. The so-called glass is not half empty, but half full.

Let's recognize the new opportunities and plan optimistically with a zest for action for the world of tomorrow. Where are we now and what are the issues we should focus powerfully on? There is always a way to go.


Time Transition Klaus Wagener on Thursd


Five Time Transition Opportunities

I will highlight five opportunities that are gaining importance in these turbulent times. I am an optimist, know about difficult times myself, and I know that you can often emerge from them stronger. In most cases, it was worth it!

1. Pure Style


Klaus Wagener Pure Style on Thursd


'Simplify your life' - The longing for simplicity and an 'honest' lifestyle.

The fast pace of recent years is critically questioned. Inflation and scarcity of raw materials are accelerating this. What do I really need for a happy life? Some consumers are consciously looking to slow down from fast consumption and want to buy enduring, timeless products that will suit their lives for a longer period of time, and thus also stand for sustainability. Color then often recedes and light natural tones come into focus.

"The world has become complicated. Let's make them easier!"



2. Natural Handcrafted


Klaus Wagener Natural Handcrafted on Thursd


'Sustainability becomes standard' - This will soon be the expectation of most consumers!



The climate crisis is currently being pushed into the background by the war and the associated energy crisis. But it is a much greater threat to humanity and compels us to act quickly. The floral creative industry has all the ingredients at hand and has design knowledge. Use this and pass it on in the form of seminars. People are very receptive to honest craftsmanship, for it is also balm for stressed souls.

"Nature, craftsmanship, and our lively creativity create honest design!"



3. Floral Living


Klaus Wagener Floral Living on Thursd


'My home is safe' - The mega-trend cocooning will last for a long time and is only now gaining in importance.



In times of inflation, you think twice about spending money. You check what you really need and how sustainable the purchase is. Now one might think that savings will also be made on flowers and plants. But it is precisely they that give our own four walls the feel-good atmosphere that we need in these turbulent times. In times of crisis, the green and decorative industry should also focus on quality.

"Now I have to make myself look nice so that I can feel good!"



4. New Ikebana


Klaus Wagener New Ikebana on Thursd


'Little Happiness' - The way is the goal; live out your own creativity with a new meaning.



In turbulent times, people need a safe haven and are receptive to rules that provide orientation but also support. The New Ikebana can do that and it doesn't take much, because it's easier than you think. With little use of material, you can achieve a high-quality design that is even easy on your wallet. Real art often lies in skillful omission in order to achieve true aesthetics.

"Understatement in design stands for a new value - also in floral design!"



5. Green Future


Klaus Wagener Green Future on Thursd


'Plant friendship' - The green industry has all the ingredients and the knowledge.

People love green because it is calming and energizing at the same time. Plants can improve the air, cool even hot cities, and make gray walls appear much more alive. Especially in the urban environment, green is more important than ever. The heat waves of the last few years have caused a rethink and will give great importance to indoor and outdoor urban greenery. Even urban farming is part of it and vertical gardening has been around for a long time.

"My plants are part of my family and accompany us through life!"



Heraclitus - Change quote on Thursd


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Klaus Wagener

Klaus Wagener is a passionate floral designer. He is the owner and creative head of publishing house BLOOM's. He works as a floral lifestyle specialist, trend scout, concept developer, speaker, and networker. Klaus is a trained master of floristry and has published several books. He also covers the field of plant design. With passion, he has also made a name for himself in the digital world and is one of the top international floral designers. Klaus Wagener is a team player, and that is why highly qualified florists, designers, photographers, and technicians work with him in the BLOOM’s Studio.



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