Circular Knows it For Sure
The last word about the most sustainable packaging material has not yet been spoken, but at Circular they know for sure. If actually recycled, plastic is better than the alternatives when it comes to packaging in floriculture.
100% Collected and 100% Re-processed
Circular Plastics is a company that has set up a system in which polyethylene (PE) and polypropylene (PP) sleeve covers are 100% collected and 100% re-processed via modern upcycling techniques.Fresco Flowers
In collaboration with Circular, Fresco Flowers has developed this concept and is responding to reducing the one-off use of new plastics as much as possible. Because the foil has been recycled, it is unfortunately not possible to make it 100% transparent. Jaap Buis from Fresco Flowers:"But the story behind it, that we can make new foil from old flower sleeves, is so strong that we dare to compromise on transparency but keep the sustainable appearance. The foils are printed with organic inks and of course it protects the products during transport. If you can fully re-use existing plastic without it being polluting in any way, and also without sacrificing quality, then there is little more sustainable than this."

Flowers ready to be auctioned
Win-Win
In addition, the new sleeves work excellently on the current machines of Fresco Flowers without any adjustments. Savings can even be made on the use of energy, which in turn has a positive impact on the CO2 footprint. A true win-win situation.