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Begonia Ferox – The Spiky Beauty That’s Softer Than It Looks Its foliage is what causes the most jaw-dropping effects when you first get your eyes on it.

Indoor Plants

Apr 22 | 7 min read

From Surplus to Significance: How Flower Empower Is Transforming Lives Repurposing flowers into moments of comfort, connection, and care; an industry model with growing national impact.

Voices of the Industry Top Floral Stories Floral Education

Apr 22 | 3 min read

Peony Season at Continental Floral Greens Has Started Spring weather sets the perfect scenario for peony season at their Forest Grove farm. Don't miss out on your favorite flowers!

Cut Flowers Flowers

Apr 22 | 5 min read

Successful Second Horticulture Footprint Event Choosing a direction to make real impact.

Thursd Now Sustainability

Apr 22 | 6 min read

How Braam Roses Helped Shape the World of Spray Roses This is how partnership, market growth, and collaboration continues to shape demand and awareness across global flower markets.

Cut Flowers Roses

Apr 22 | 4 min read

I'm Tired of Apologizing for Flowers We've never been this good. And yet somewhere along the way, this industry has learned to speak about itself in a voice full of footnotes and apologies. Time to change that.

Voices of the Industry

Apr 22 | 3 min read

Fresh and Healthy Bathing Spaces: Ten Bathroom Plants That Absorb Moisture Different plants not only add a touch of greenery but also promote a fresher and healthier atmosphere in the bathroom.

Top Floral Stories Garden Plants Indoor Plants

Apr 22 | 8 min read

How EHPEA Code of Practice Keeps Ethiopian Flowers Competitive Globally A constituent part of the Floriculture Sustainability Initiative (FSI) 'Basket of Standards', the Ethiopian Horticulture Producer Exporters Association strives to ensure the country's flowers meet international standards through this Code.

Floral Education Sustainability How It Works

Apr 22 | 7 min read

Alexandra Farms Introduces Eight New Varieties, Expanding Their Collection of Garden Roses and Dahlias Joey expressed how they selected these varieties to give florists more possibilities, more expression, more creativity, and more tools to bring their visions to life.

Cut Flowers Roses

Apr 22 | 4 min read

Thursd en Español: Reaching the Spanish-Speaking Floral World Thursd has launched its full Spanish-language platform at thursd.com/es, bringing floral stories, industry news, and professional content to more than 500 million Spanish speakers.

Thursd Now

Apr 22 | 5 min read

Sant Jordi Day: When Streets Bloom, Stories Whisper, and Red Naomi Steals the Show Bring the story alive with the rose that feels like it belongs in a fairy tale.

Special Days Roses

Apr 22 | 4 min read

Ground Beneath the Business: Why the Next Evolution of Horticulture Is Human What if we built our organizations the way we build fertile soil – not for yield alone, but for everything that makes yield possible?

Voices of the Industry Floral Education

Apr 22 | 5 min read

All floral and plant inspiration