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Bright Lights, Big City, and Bold Flowers - Julia Rose’s Floral Couture Takes NYFW by Storm

Keep an eye on future events, as her influence in both the floral and fashion industries only continues to grow.

By: THURSD. | 09-10-2024 | 3 min read
Floral Events Remarkable
Julia Rose floral couture

The iconic bright lights of New York City met the beauty of floral couture this season, as Julia Rose’s jaw-dropping designs hit the red carpet at Runway 7 during New York Fashion Week. From Times Square to the NYFW red carpet, her fierce floral creations brought nature to life in the most extravagant way, mixing the organic with high fashion.

The Presence of Genius Floral Designer Julia Rose at NYFW

Julia Rose has built a name for herself by creating unforgettable floral installations, and her work at one of the most popular fashion runways in the world stood out once again this year. The show offered viewers a fresh perspective, where living flowers from @malimaecuador @jetfreshflowers @rosaprimaroses and greens from @premiumgreensaustralia became wearable pieces of art. Rose’s designs challenge traditional ideas about fashion by combining organic materials with the refined world of couture. Each piece was a showstopper, and as they graced the runway, you could feel the buzz!

 

Model with red roses by Julia Rose couture
Floral couture is seen in a garment designed by Julia Rose using gorgeous hot pink roses



This year’s participation in NYFW fits within a larger trend in the fashion industry, where designers are looking toward nature and sustainability as core components of their work. Julia Rose’s approach embodies this movement, as her floral pieces emphasize respect for the environment while maintaining a strong artistic vision. Her work strikes a chord with both the fashion world and art advocates, offering a fresh perspective on how natural elements can be integrated into high fashion in unexpected and innovative ways.

 

Male model featuring greenery design by Julia Rose
Design made with tinted gypso and greenery

 

Striking a Pose Within Flowers in New York Fashion Week

New York Fashion Week is all about making audacious statements, and Julia did just that, exploring and growing the world of couture with her botanical masterpieces. Julia’s work with flowers is less about decoration and more about creating a visual story. She combines natural elements with a sharp, modern sensibility, creating designs that are impossible to ignore. These aren’t your standard runway pieces; they pulse with life, drawing in the viewer and holding their gaze. Without a doubt, they turned the runway into an artistic experience.

 

Floral garment by Julia Rose

 

Model with green and blue leafy garment

 

With the city’s skyscrapers towering above and the energy of Times Square fueling the excitement, according to Julia, the floral couture activation felt like a refreshing breath of fresh air in the concrete jungle. Models strutted in designs that merged petals with high fashion, bringing something bold, brave, and undeniably beautiful to the world’s biggest fashion stage.

 

 

Models posing in NYC with floral fashion by Julia Rose
Models posing in NYC with floral fashion by Julia

 

To keep up with her fabulous work, make sure to follow and see all of Julia Roses' work on Instagram.

Credits:

Designer - Floral Couture Artist: @flowersbyjuliarose
Event: New York Fashion Week @runway7fashion 
Location: @sonyhall @nyfw
Photographer: @randirobertsphoto
Models: @harley_petit_frere @markendydy @abidifashion @sshariik @katietraore_ 
Flower growers: @malimaecuador @jetfreshflowers @rosaprimaroses @premiumgreensaustralia
Hard goods: @oasisfloralproductsnamerica @dmcolor 

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