The Hidden Craft Behind Every Stem of Asparagus Foliage
The 90% we never see made visible at Decorum's 'Grower for a Day' featuring internationally renowned master florist Joseph Massie who spent a full day at Van der Valk Groenesier.
From Farm to Florist: How Kenyan Growers Can Build More Value
Kenya's flower farms have built production excellence on a global scale. The next step is owning more of the value around those flowers. Thursd Shop opens a direct, curated channel from grower to florist.
85% Imported: Why American Flower Farmers Showed Up in Washington This Spring
The 2026 Flower Fly-In brought American growers to Capitol Hill with a sharper-than-usual argument: the U.S. imports 85% of its cut flowers because Washington designed it that way. Now the same Washington is being asked to design something different.
Why Floral Bootcamp Sets the Tone for Floriexpo 2026
Floral Bootcamp at Floriexpo 2026 opens the show with a full day of education, networking, and future-focused conversations designed to prepare the floral industry for changing consumer behavior, retail trends, and the next generation of floral business.