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From Selection to Stem – The Road to Developing a New Variety at Alexandra Farms If you've always wanted to know more about the process behind the rose, Pilar Buitrago, Alexandra Farm's biologist, shares really insightful information about the roots of it all.

Cut Flowers Roses

Mar 04 | 6 min read

Here Are the Winners of 2026 Floral Xcellence Awards at WFFSA Floral Distribution Conference Awards that are recognizing standout flower varieties from breeders and growers across the global floral industry: check out these beauties.

Thursd Now Floral Events Cut Flowers

Mar 04 | 2 min read

5 Real Benefits of Houseplants (And Why You Need More of Them at Home) Simply having plants in your home can bring forth so many benefits that life will seem stress-free, balanced, and full of vitality.

Indoor Plants Floral Education

Mar 04 | 10 min read

Holi: Festival of Colors and Flowers Where Petals and Paint Blend Experience the joyous festival of Holi: colors, culture, and celebration.

Remarkable Floral Education Floral Events

Mar 04 | 11 min read

Flowers That Represent Love and What They Mean Understand how specific varieties have come to express affection, loyalty, and commitment across cultures and generations.

Cut Flowers Floral Designs Floral Education

Mar 04 | 5 min read

Pride of Africa and the Focus Behind Its Spray Rose Growth This grower is shaping the spray rose category through disciplined production, long stems, retail standards, and a steady focus on sustainability.

Cut Flowers Roses

Mar 04 | 4 min read

What Is European Master Certification? EMC is a floral educational concept and program that cannot be categorized because neither can you.

Floral Art Floral Education Floral Books

Mar 04 | 5 min read

Spring Is On Its Way – The Equinox Is Just Around the Corner If spring is declared your favorite time of the year, here are some facts you might want to know about this gorgeous flowering season.

Trending Flowers Special Days

Mar 04 | 4 min read

Magical Wedding on a Sailboat Adorned With Flowers From Marginpar My floral design between coastal winds and waves defined in a wedding on a traditional sailing vessel.

Floral Art Floral Designs Wedding Flowers

Mar 04 | 4 min read

Red Monarch® Meiriposo Enters the Super Premium Red Rose Category A new super premium red enters the market with large head size, strong productivity, and a focused launch from Kenya.

Cut Flowers Roses

Mar 04 | 4 min read

Which Are the Common Muslim Wedding Flowers? In these events, flowers are about aesthetics, just as much as they are about making guests feel honored and creating an environment where family and friends really celebrate.

Special Days Wedding Flowers Floral Designs

Mar 03 | 8 min read

Proud to Present 'Rooted in History' Flower Festival From 23-25th of October, the Hodsock Priory will show works from a collective of award-winning floral designers.

Voices of the Industry Floral Events

Mar 03 | 10 min read

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