The World Cup Floral Art 2025 is set to be an unprecedented spectacle, and that’s a given. The organizer, VBW (Royal Dutch Florist Association) kicked off planning for this competition four years ago in collaboration with the international florist organization Florint with the event scheduled to take place from August 28 to 31, 2025, at the World Forum The Hague in the Netherlands.
With less than a year to go, global communications are starting to ramp up. Thursd.com, the online floral magazine, has been chosen to cover the journey leading up to the World Cup and will continue to provide coverage during and after the event.
Every Participant, Every Design
With Thursd.com you won't miss any of the buzz surrounding this mega event. All participants will be featured in the coming months and you will find updates about the preparations. Of course, you can also follow the competition itself and the eventual winner online.
Arnold Wittkamp of Thursd emphasizes:
“Thursd is more than just a magazine; it’s a global meetup spot for flower and plant enthusiasts, including many floral stylists, growers, and breeders, who inspire and learn from each other.
Because we showcase floriculture at its best, our platform is the perfect place to celebrate the grandest event in floral art. We’re thrilled to receive recognition from Florint and are incredibly excited to contribute to the World Cup Floral Art — not just for floral stylists worldwide but for everyone who appreciates the beauty that flowers and plants bring.”
So, be sure to follow Thursd.com via the website and socials, sign up for the newsletter, and let the anticipation begin!
Facts & Figures
- The World Cup Floral Art will take place on August 28 – 31, 2025
- Approximately 20 participants participate
- All participants receive 6 assignments spread over 3 days
- There will be plenty of inspiration and entertainment during the event: workshops, demonstrations, networking, exhibitors, high-quality flower arrangements
- The theater program is on August 30 in the largest theater in the Netherlands, including the awards ceremony!
- A special consumer day will take place on August 31
- Tickets are available from September 2024
- Visit: www.worldcupfloralart.com
