If you follow the floral community, you’ve likely seen the announcement — Do Hyun Lee is the Republic of Korea’s entrant in the 2025 World Cup Floral Art competition, running from late August at the World Forum in The Hague. He’s one of 24 floral artists worldwide invited to this level of competition — basically, the highest honor in professional floral design.
Lee is a highly decorated and appreciated floral designer, especially in his own country. Perhaps he's not so visible globally yet as some other contestants, but that will change very soon, as the competition begins. And today, in this profile article.
Who Is Do Hyun Lee?
Official bios are light on detail, but he’s been spotlighted on floral‑industry social platforms as a versatile talent from South Korea. His exact training and past achievements aren’t widely published yet, but you can check clues on Lee's Instagram, where he shares his design work and background. His socials show craft-focused arrangements and seasonal design musings.
What makes his entry exciting is the cultural representation, seeing a South Korean designer in this league brings broader cultural aesthetics to the global stage — expect clean lines, subtle color play, and storytelling via floral choices. He may not be a household name yet, but competing at this level signals serious recognition from the professional floristry community.
This sets a solid foundation: formal studies, recognized credentials, national-level awards—shows he’s not just passionate but legit, certified, and competitive. That foundation is expressed in his technical skills: He's trained, licensed, and already worked on national-level competitions (KNWC, Korea Cup). His precision and standards are clear, also in his design sensibility: His work leans into seasonal storytelling—using local blossoms and color shifts that align with well‑timed floral narratives. Thirdly, he mixes a balance of craft and personality: While much of the profile is quiet and refined, he occasionally steps into pop‑scene events—possibly giving him broader appeal in the youthful or urban communities.
Come and Watch Do Hyun Lee at the World Cup Floral Art
Coming to the World Cup as a florist and witnessing Lee means you will get a deeper insight into the technique behind award-level Korean floristry—especially arrangements for public competitions. For instance, his seasonal approach (e.g., cherry-blossom awareness) is useful for florists wanting to align design collections with nature’s calendar. And also, his blend of professional polish and approachable stories could be a good model for personal branding in the floral industry.
Observing Lee’s competition pieces gives hints at upcoming trends, especially around how Korean design philosophies may influence global taste.
Do Hyun Lee is South Korea’s official contestant in the World Cup Floral Art 2025. He’ll join 23 other participants from the same number of countries in The Hague to complete six floral assignments judged by international jurors. The event is a milestone in floristry — truly global, high-level, and full of technique, storytelling, and exchange. It's the place every florist in the world should want to be this August.
Header and feature image by @dohyun_flo.
