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Do Hyun Lee floral crown design
Korean Artist Do Hyun Lee Joins the Biggest Global Floral Competition After winning tons of prizes in South Korea, this floral artist will participate in the 2025 World Cup Floral Art.
Floral Events Floral Designs
Jul 30 | 3 min read
VBW World Cup Joseph Massie
Joseph Massie Returns to the Stage From award-winning florist to global educator—and now back in the ring for one more round at the 2025 World Cup Floral Art.
Floral Designs Floral Events
Jul 30 | 6 min read
Many Florists Are Adopting the FlorIT Tool Developed by Greenhouse Sustainability and the Dutch Floriculture Industry Organization Koninklijke Vereniging Bloemist Winkeliers (VBW)
Many Florists Adopt FlorIT to Map and Improve Their Impact on the Environment This shows a wider social awakening within the floral industry regarding sustainable and ecological responsibility.
Floral Education Sustainability Floral Designs
Jul 30 | 5 min read
Oscar Villela with ice sculpture design
Master Designer Oscar Villela Represents Latam at the World Cup Floral Art A Latin spirit meets minimalist flow.
Floral Designs Floral Events
Jul 23 | 4 min read
Eilin Katarina Melkersen Represents Norway at the 2025 World Cup Floral Art
Eilin Melkersen Brings Norwegian Floral Design Flair to the 2025 World Cup Floral Art "I am so inspired by nature and natural materials. I love earthy colors and the seasons. I find beauty in dead materials as well."
Floral Education Floral Events
Jul 09 | 10 min read
World Cup Floral Art 2025
Olena Driuchan, Representing Ukraine in the 2025 World Cup of Floral Art A visionary floral designer shares her journey, inspirations, and bold creative dreams, offering a heartfelt glimpse into her passion, resilience, and artistic evolution.
Floral Designs Floral Events
May 14 | 5 min read
Christian ulrich
Christian Ulrich - The Floral Artist Ready to Participate in the 2025 World Cup of Floral Art The balancing act between natural wildness and modern reduction has become Christian’s signature. Learn more about the Swiss competitor.
Floral Designs Floral Events
Mar 12 | 7 min read
Frédéric Dupré Represents France in the 2025 World Cup Floral Art
French Floral Virtuoso Frédéric Dupré Takes on the 2025 World Cup Floral Art Challenge This is all you want to know about the paleontology dropout who turned to become a horticultural savant, a floristry champion, and a floral mentor.
Floral Designs Floral Events
Mar 05 | 14 min read
Tomasz 'Max' Kuczyński with Heliconia
Tomasz 'Max' Kuczyński Is Sculpting Floristry With Art and Passion Get to know the two-time Polish Champion who is now preparing for his participation in the VBW World Cup Floral Art in August 2025.
Floral Designs Interviews
Feb 19 | 5 min read
Decorum Main Sponsor of World Championship Floral Art 2025
Decorum Main Sponsor of World Championship Floral Art 2025 At this vibrant stage the crème de la crème of international floral artistry will gather to share their passion, talent, and creativity.
Floral Events
Feb 05 | 2 min read
Saale Halla, Estonia’s World Cup Floral Art 2025 Competitor
Meet Saale Halla, World Cup Floral Art 2025 Representative for Estonia Despite her background in graphic design and photography, this Helsinki-based florist found a passion for flowers and floristry. And now she represents her country in this key event.
Floral Designs Floral Events
Dec 04 | 10 min read
Magdalena Kahlina Is Croatia’s World Cup Floral Art 2025 Representative
Here's Magdalena Kahlina, Croatia’s World Cup Floral Art 2025 Representative "Floristry is an art, I get inspiration from life experiences and stories of people, that I turn into works."
Floral Designs Floral Events Flowers
Oct 16 | 7 min read

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