The fashion world is slowly changing and becoming more of a blooming industry as flora trends are being observed more all around the world. On this occasion, Tom Atton Moore has reinterpreted motifs of knights and flora through hand-tufted installations for the fashion brand Burberry.
Burberry Blooms in Wool Installations by Tom Atton Moore
British artist Tom Atton Moore created nearly eighty square meters of hand-tufted textile installations for British fashion label Burberry's Paris showroom and Rue Saint Honoré shop. And guess what? The result is absolutely astonishing. The idea of 'florals and knights' have been brought to real-life sculptures and people are actually adoring them!
Burberry commissioned the works for its Paris showroom and Rue Saint Honoré shop displays, which were displayed following Burberry creative director Daniel Lee's inaugural collection for the British fashion label in February.
Tom Atton Moore, a London-based artist, and designer who works across textile mediums to produce hand-tufted artworks gets inspiration from nature and creates amorphous shapes and irregular patterns by combining personal pictures. He was inspired by the house's recent rebranding for the Burberry installation, incorporating varied visuals of the newly disclosed equestrian knight insignia as well as depictions of iconic British flora.
Looking to Enhance Burberry’s Windows Through Tactile Wool Installations
Atton was gladly approached about enhancing the windows of the Rue Saint Honore store in Paris with his magical skills and he was nothing but immensely excited. For Tom, it all started when Burberry wanted to do something with textiles in the window display.
The project led to the creation of a piece for the Paris showroom and he could not be happier with the outcome. Tom Atton Moore shares a few thoughts:
"I feel like I partially manifested this; I had closely followed Lee's work at Bottega - his collections always felt like contemporary art. I especially liked how he put together the garment materials."
Tom Atton Moore Included the Brand’s Heritage and Colors in Installments
Atton Moore began the project using a palette of colors suggested by Lee for his next collection, which debuted at London Fashion Week. The vision for Burberry was to restore the brand's heritage through the use of color. He was given potential colors for the show, and then Atton edited these down to the colors that he thought felt right together. It was also important for him to include the brand's heritage throughout the pieces that he made through imagery.
The brand began with its original logo; the equestrian knight and this was important for Tom to include without being overt. The logo was inspired by 13th and 14th-century armor on display at the Wallace collection. Using this and various images of equestrian knights, the talented artist collaged them with classical British flora, fusing them into a spectacular result.
More About the Pieces on Display at Burberry’s Store
In the windows of the Rue Saint Honoré store, hand-tufted pieces were suspended front and center. These were made from wool in muted tones, including blue, red, green, and purple, and designed with varying pile heights to create a tactile and textural finish.
Each of the suspended window pieces has a mirror copy on the other side, ensuring the underside of the pieces is not visible. Floor pieces extend from the windows across the interior of the store and mimic the growth patterns of plant life.
Atton Moore used 100% wool yarn for the pieces, which were custom-dyed to achieve Lee's preferred colors. The artist also decorated Burberry's showroom with sweeping hand-tufted textile pieces, including a nearly 5x2 meter wall piece and a 6x4 floor piece. The installation stretched around two massive columns in the store and extended across the floor toward an Eiffel Tower-framed window.
A Showroom Filled With Color
For the showroom, it was very important for Tom to create an overpowering environment by filling the space with the new colors of the brand to feel like you were stepping into the world of the new Burberry. The showroom is a very tricky space as it had columns right in the location where the piece would be. Atton usually sketches his designs by hand but this project required a lot of technical drawings to make sure the rug fit perfectly.
If you're in Paris, you cannot miss out on visiting the charming Burberry store. You'll be obsessed with the art Tom Atton Moore created.
Photos by Tom Atton Moore.
