The latest floral article from around the globe

New Study Puts Into Context What Gen Z Wants From Flowers Presented by the Floral Marketing Fund (FMF) and co-sponsored by industry leaders, CalFlowers and FTD, it provides research-based guidance on how to reach and connect with the Gen Z market – insights that will help increase sales!

Thursd Now Floral Education Flowers

May 11 | 7 min read

Italy's Streets Get Filled With Gorgeous Flowers for the Infiorata Festival Originating in medieval times, this tradition has evolved into a cherished cultural event involving thousands of flowers. Make sure to attend from May 15-19!

Floral Events Special Days

May 11 | 6 min read

How Cottage Gardens Provide for Whimsically Charming Spaces These are gardens in which plants and flowers flourish uninhibited and wildly.

Garden Plants Outdoor Plants Floral Education

May 11 | 8 min read

Floating Ring Installation by Broissin Architects Releases a Continuous Cascade of Plants and Water Spaces surrounded by nature play an important role in wellbeing, offering a sense of calm, reducing stress, and supporting a more balanced experience of the environment.

Travel Architecture

May 11 | 2 min read

Fresh Flowers, Frosting and Flair – Floral Cake Inspo for Any Event Here Cakes with flowers are the kind of cakes that stop the usual small talk. Someone always leans in to take a closer look and they shift the attention without trying.

Floral Art Flowers

May 11 | 4 min read

Dahlia Flower Meaning and Symbolism in Today’s Floral World Some flowers carry deeper significance through color and context – this how this one reflects strength and connection.

Floral Education Flowers Throwback

May 11 | 6 min read

What's New 'Round the Clock? This is the latest clock supply information for week 20.

Thursd Now Now on the markets Novelties

May 11 | 1 min read

Flower Genetics: The Invisible Engine Behind the Ecuadorian Rose How genetic innovation defines Ecuador's competitiveness in the global floral market.

Voices of the Industry Roses

May 11 | 8 min read

Education and Training as Key Drivers of Sustainable Floriculture Practices The modern-day flower industry's growth has made continuous, well-thought-out training as essential a part of business as any other sustainable practice.

Sustainability Floral Education Voices of the Industry

May 11 | 8 min read

Eight Strong and Most Resilient Houseplants for Novice Gardeners to Try Out If you have not yet mastered the art of growing your favorite plants, you'll probably want to start with strong and hard-to-kill houseplants for better results!

Indoor Plants Floral Education

May 11 | 11 min read

How Shinjuku Gyoen Garden Encourages Slowing Down in Nature Amid City Bustles One of Tokyo's largest and most popular parks, this garden is located a short walk from Shinjuku Station. Its lawns, meandering walking paths, and tranquil scenery provide a relaxing escape from the busy urban center around it.

Travel Floral Education Flowers

May 11 | 5 min read

Bringing in Plants to ‘Support’ Students Sitting the Dutch National Final Exams Through the initiative by the Plants & Flowers Foundation Holland (PFFH) and other sector partners, the students get extra support, as the positive impact of plants and flowers on well-being and performance is brought to attention.

Thursd Now Floral Education Indoor Plants

May 11 | 5 min read

All floral and plant inspiration