Arnold Wittkamp
I work at the intersection of nature, business, and society. After more than thirty-five years in floriculture — from running a florist shop to importing flowers and plants and leading international marketing campaigns — I’ve learned how powerful the horticultural world can be when it speaks with clarity, confidence, and a sense of responsibility.
Today, as CEO of Thursd, I lead a global platform that connects growers, breeders, exporters, designers, and consumers through data, storytelling, and sector knowledge. Thursd has grown into a digital infrastructure that shapes how millions of people engage with flowers and plants. Alongside this work, I host the Goede Bloemen & Goede Planten podcast, where I explore the emotional, ecological, and economic value of the flower industry with leaders across the sector.
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