The Benefits of Fresh Flowers

Having a bouquet or single fresh flowers in your home or office space is the best self-care you can get.

By: ARNOLD WITTKAMP | 19-07-2023 | 4 min read
Flowers Sustainability
Benefits of flowers

In a world where self-care has become increasingly important, there is one simple yet powerful way to uplift your spirits and enhance your well-being; and that's flowers. They are more than just beautiful decorations; they hold the key to unlocking a world of positivity and self-nurturing.

It's time to claim and acknowledge as an industry that the benefits of flowers are huge, and that they are the best self-care. They can transform your life in a positive way.

Flowers have the following benefits:

Nurturing Your Mind and Soul With the Benefits of Flowers

Imagine coming home to a delightful bouquet of fresh flowers, their vibrant colors and enchanting scents filling the air. The mere presence of flowers has a profound impact on our well-being. Scientific research supports the idea that flowers are good for you, both mentally and emotionally.

Studies have shown that one of the benefits of flowers in your living space is they can reduce stress, anxiety, and even symptoms of depression. Dr. Jeannette Haviland-Jones, a professor of psychology at Rutgers University, explains,

"Flowers have immediate and long-term effects on emotional reactions, mood, social behaviors, and even memory for both males and females."

The act of caring for flowers and being surrounded by their beauty can provide a much-needed boost of positivity, creating a sanctuary of tranquility in your own home or office space.


In This video from 2016, you can watch what happens when the Society of American Florists took to the streets to see how people react to getting flowers from a stranger.


Fresh Flowers Are Nature's Gift of Well-Being

There are undeniable direct benefits to having fresh flowers in your home or office. Scientific studies have revealed their transformative effects on our well-being.

A study published in the Journal of Environmental Psychology found that the presence of flowers in the workplace significantly increased creativity, productivity, and problem-solving abilities. Another study conducted by researchers at Harvard University discovered that hospital patients who had flowers in their rooms reported lower levels of pain and anxiety, and even had shorter hospital stays.


Benefits of flowers
Picture by @spaceforbeginnings


Furthermore, the fragrance of certain flowers has been linked to reducing stress and improving sleep quality. Lavender, for example, has long been recognized for its calming properties. Just a whiff of its soothing scent can induce a state of relaxation and promote a restful night's sleep.

One of the Benefits of Flowers Is They Are Nature's Self-Care Remedy

It's time for the flower and ornamental industry to prioritize the message that flowers are the best self-care. While sustainability is undoubtedly important, we must also recognize the immediate and profound benefits that flowers provide to our well-being.

By incorporating more conversations and marketing efforts that highlight the positive impact of flowers, we can inspire individuals to embrace flowers as an essential element of self-care. Let's celebrate the joy, beauty, and emotional nourishment that flowers bring into our lives, and encourage everyone to indulge in the simple pleasure of surrounding themselves with nature's own remedy for well-being.


The ad campaign from 2022 by "That Flower Feeling" is showing great results in persuading more people to buy fresh flowers.


Cultivating Happiness and Well-Being with Flowers

In conclusion, flowers have a remarkable ability to nurture our minds, soothe our souls, and enhance our overall well-being. By recognizing and prioritizing the importance of flowers as the best self-care, we can create a world where the beauty and positive impact of flowers are celebrated.

As an industry, let's amplify the message that flowers are not just decorative elements, but powerful sources of joy, comfort, and rejuvenation. Together, we can cultivate happiness and well-being by embracing the inherent goodness of flowers in our daily lives.


Benefits of flowers
Kahala roses.
Photo by


Header Image by @themarmaladelily.

Arnold Wittkamp profile picture
Arnold Wittkamp

I enjoy building Thursd and being a servant-leader of the team. 

At Thursd it is our mission to help people connect with the beauty and positive effects of flowers and plants, from grower to end-consumer. 

Our team believes that the right mix of content + transparency is what Thursd's large international audiences like. Every day our team strives to bring great content that is good for you.

If you’re ready for an effective, and innovative approach to your communication needs, our team would love to talk and see if Thursd is a fit for you.

Over the course of my career, I’ve taken chances and made mistakes; all of those decisions have led me here. What makes Thursd successful are the possibilities that lie in the future. By continuing to evolve while holding ourselves to the highest standards, we’ll change the industry in ways that have yet to be imagined.



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