The Magic of Flowers and Plants

'Thursd Is Good for You' is more than a concept - it's a call to action, a reminder of our inherent connection to nature, and the potential for healing and spiritual growth that it offers.

By: ARNOLD WITTKAMP | 02-08-2023 | 4 min read
Flower Magic

In our technologically advancing world, we often forget to pause and connect with nature. Amidst the AI and virtual reality revolution, we, as a collective, are slowly drifting away from the real essence of being human - a profound connection to nature.

I believe in the healing power of flowers, their potential to improve our well-being, and their ability to spark a spiritual connection within us. Let's explore this concept I like to call 'Flower Magic' and understand why I believe the time is now to do more collectively to encourage this connection.

The Healing Power of Flowers

Scientific studies have shown that flowers have a unique ability to improve our health and well-being. Their presence can increase productivity, reduce stress, and promote a sense of peace. In essence, they offer a natural form of therapy, which aligns with the global shift from artificial, pharmaceutically produced health solutions towards more holistic, natural remedies. The 'That Flower Feeling' campaign initiated by Calflowers in The US, resonates with this ideology and is a good example to promote the intrinsic health benefits of flowers.

Air Purification but Also a Spiritual Connection

In the flower industry, we all know that flowers and plants are natural air purifiers. They absorb harmful toxins and produce fresh oxygen, which helps to clean the air we breathe. In our modern, urbanized world, where pollution levels are high, the natural air purification properties of flowers can play a significant role in promoting better health and well-being.


Hotel Royalpark surrounded by pure nature
Parkroyal Hotel Singapore.
Photo by @parkroyalcollectionpickering.


There's much more than just that. Flowers and plants bring us a spiritual connection that we often overlook in the rush of our daily lives. When we pick a flower from the field and hand it over to someone, certain magic transpires. This simple act of kindness with a flower can bring joy, spread positivity, and connect souls. It's not just about buying more flowers; it's about experiencing the magic. Maybe of just one flower. This magic is felt by everyone and I try to encourage all in the flower industry to talk more about this magical (some call it a spiritual) connection with flowers.

Promoting the Good of Humanity

As the CEO of Thursd (I like to better call myself 'Chief Futurist', but that's another story), I firmly believe that, when we look at flowers and plants, and have them around, and being much more aware of them, good things start happening within us.

My mission is not only to promote the flower industry but to promote the 'Flower Magic'. We aim to build a platform that inspires people to connect with nature again and experience the magic that every flower and plant has to offer. We want to shift the focus from the quantitative aspect of consuming more flowers to the qualitative aspect of experiencing and appreciating the beauty and benefits of flowers and plants. And sometimes that's just one flower.


smelling a single rose is flower magic
Photo by Annie Spratt from Unsplash


The Future of Floriculture

With the significant reach of Thursd in the world, we have the potential to drive a new movement - a movement that emphasizes the importance of being human, being connected to nature, and experiencing the 'Flower Magic'. On Thursd, we envision a world where people, especially in the Western world, are more connected to flowers and plants. We are committed to changing the world for the better, and we believe that this can be achieved by promoting a deeper, more spiritual connection with flowers.

Imagine the possibilities of a world where every individual understands, acknowledges, and then also experiences the magic of flowers and plants. Imagine the collective shift in health, positivity, and spiritual connection that this simple change can bring about. It's time we moved from the notion of mass consumption to the understanding of mindful connection. Flowers and plants can be all you need to experience the magic, and together, we can spread this belief.

Thursd Is Good for You

'Thursd Is Good for You' is more than a concept - it's a Call to Action, a reminder of our inherent connection to nature, and the potential for healing and spiritual growth that it offers. Our commitment lies in making this magic accessible to all, promoting the profound benefits of flowers and plants, and advocating for a healthier, more connected world. We invite you to join us on this journey, to experience the 'Flower Magic', and to help us in changing the world, one flower or one plant at a time.


The Blooming man
Photo by @thebloomingman


So, the next time you see a flower, take a moment to truly experience its beauty, its fragrance, and the magic it brings. Remember, it's not about having more; it's about experiencing more. It's about more connection. Let's connect with nature, with each other, and with our own selves. Together, we can foster a healthier, happier, and more harmonious world. Together, we can make a difference, we can inspire a shift in perspective - from artificial to natural, from excess to mindfulness, and from disconnection to reconnection.

Editors note: This article was first published in the BFA magazine in June 2023.


Header and featured picture by @khaliliovyusif

Arnold Wittkamp profile picture
Arnold Wittkamp

I enjoy building Thursd and being a servant-leader of the team. 

At Thursd it is our mission to help people connect with the beauty and positive effects of flowers and plants, from grower to end-consumer. 

Our team believes that the right mix of content + transparency is what Thursd's large international audiences like. Every day our team strives to bring great content that is good for you.

If you’re ready for an effective, and innovative approach to your communication needs, our team would love to talk and see if Thursd is a fit for you.

Over the course of my career, I’ve taken chances and made mistakes; all of those decisions have led me here. What makes Thursd successful are the possibilities that lie in the future. By continuing to evolve while holding ourselves to the highest standards, we’ll change the industry in ways that have yet to be imagined.



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