I started initially by launching my blog, Flowerona, back in December 2010. I’ll share my floral journey a little further down the screen, as unfortunately my life wasn’t always filled with flowers! The Flowerona blog has been a springboard for so many amazing opportunities including regularly freelancing for New Covent Garden Flower Market in London. I’ve also written articles for several magazines including Homes & Gardens magazine, The Flower Arranger, The Flower Patch, Wedding Flowers & Accessories magazine and Florist Business magazine. I absolutely adore training people in the industry on how to use social media. Nothing lights me up more than seeing people’s daily actions change after spending time with me and the resulting impact on their business growth. Floristry colleges and flower schools have appointed me to conduct customised social media training. And I’ve also spent time with business owners assessing their current social media landscape and how they can dramatically up their game.
This whole scenario led to me reassess my working life and what really made me happy. And the answer was flowers! I signed up for a floristry evening class at Southwark College in London and started work experience in a local florist. I loved it so much that the following year, I went part-time in my corporate job, worked one day a week in the florist shop and one day a week, I went to college to study a National Certificate in Floristry. Fate was very kind and I was fortunately made redundant and started to work full-time as a florist. I considered setting up my own floristry business, but the timing wasn’t great. It was 2008 and there was a global financial crisis.
Through the help of a very supportive husband and a business coach, who also happened to be an astrologist (!), my ‘aha’ moment came one Friday afternoon in August 2010. I knew how to blog and use social media, and I loved flowers. So, why didn’t I create a blog about flowers? When I was studying floristry, I struggled to find information about the industry. So I knew that there was an appetite. And that’s how Flowerona was born…