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Wifenyc

florist

United States of America

Designer

About Wifenyc

WIFENYC is a botanical studio based in Brooklyn specializing in plant based artworks and custom arrangements. Artist and Creative Director, Sophie Parker, looks at the botanical world as a sculptural medium. Drawing from her background as a painter and visual artist, Parker merges the handmade with the organic. Her work aims to challenge classical notions of floral arranging by reimagining traditional forms and offering new modes of thinking about what is “natural.” Sophie Parker is a New York based painter and botanical installation artist. Exploring the terrain between the organic and the manmade, her whimsical sculptures foreshadow a biological future in which the natural and the synthetic are deeply entangled. Parker is a founding member of the Fruit Exchange Studios, as well as the founder of Wife—the internationally acclaimed art, design, and floral studio, and she is featured as one of the most influential floral artists in the world by Phaidon Press. “I am drawn to plants that engage the imagination - to plants that invite you to play among their leaves and blooms. My sculptures are unconcerned with classical formulas for floral arrangement - those traditional rules for beauty that regurgitate the gracious bouquet on the side table. I try to resist those rules and instead create something free and wild like the plant itself. Those rules were born from a history of power, wealth, and privilege. Natural beauty is not calculated, harmonious, and easily contained in a crystal vase - natural beauty is spontaneous and unbound by any formula.” -Sophie Parker
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Wifenyc location

Wifenyc 10 Woodward Avenue, Ridgewood, NY 11385, United States


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Articles about this florist

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