Star Roses has changed the way people see roses. Through a timeline of important events, milestones, and arduous work, they have positioned themselves as one of the top leaders when it comes to tinted roses, achieving this through method, purpose, and, above all, relentless creativity. Today, they specialize in tinted roses, with over 400 exclusive designs for international markets.
This is just the beginning of the story, but in this article, they'll take you back to 2021, when they started the expansion of their famous processes into a new artistic realm.
How Star Roses' Tinted Rose Division Was Born
In late 2021, while strengthening the company's value proposition in premium natural roses, Star Roses identified an underexplored opportunity in the market: their customers, who loved the quality of their roses, couldn't find tinted roses that met the highest standards. Most of the available options fell short—lacking in aesthetic appeal, vase life, or presentation—failing to meet the demands of the most discerning segments of the floral market.
Inspired by that need and driven by a clear creative vision, there was a gap to be filled. They began developing their line of beautiful tinted roses. The start was gradual, however, with classic models like blue roses and rainbow designs. From the beginning, the commitment was crystal clear: to create a tinted product that would preserve the freshness and elegance of their natural roses.
At its core, Star Roses is defined by a mindset that runs through their DNA—focused, yet profoundly powerful.
The team states:
"When we start something, we do it right from the beginning, or we don’t do it at all. We are always willing to invest in technology, training, and growth, because we know that’s the only way to truly be 'Nothing Like It'."
From Technique to Art - A Process Refined Over Nearly Two Years
Throughout 2022 and 2023, Star Roses committed to learning and perfecting every technique behind tinted rose design. The team trained with industry experts, tested dozens of methods, and standardized processes to ensure consistent, top-notch results. While grounded in technical precision, the approach was equally driven by artistic invention.
Each new design was born from conversations with clients, close observation of global trends, and the company’s creative drive. Seasonal collections became a hallmark of their collections for spring, summer, fall, winter, Easter, Valentine’s Day, Halloween, Christmas—as well as a series of permanent lines known for their special style and innovation.
Tinted Collections Like You've Never Seen Before
Among the brand’s most defining innovations is the 'Velvet Collection' with roses that have a coated layer of velvety fabric, transforming each rose into something very rare and unique. Their plush, luxurious texture gives them a one-of-a-kind appearance, almost like miniature designer keepsakes, and their visual impact has made them one of Star Roses’ most iconic collections.
Other standout lines include the 'Classic Collection', which reconceptualizes traditional designs through its lens of quality. On the other hand, the 'Star Roses Collection' is made up of exclusive creations featuring iridescent tinting techniques, matte finishes, and glitter accents—delivering unexpected visual effects.
The Big Leap in 2024 - A Post-Harvest Facility Exclusively for Tinted Roses
In 2024, the Ecuadorian company took the next big step. They built a dedicated post-harvest facility exclusively for their tinted roses, equipped with top-tier infrastructure that includes:
- A dehydration chamber
- An absorption room
- A specialized tinting area
- And finally, a space for sorting and bunching
This space allows the flowers destined for tinting to follow their operational flow, making sure optimal standards of hydration, handling, absorption, and aesthetics are met. Supporting this is a highly trained team, focused on the technical and creative development of each collection.
Every Rose, Its Own Identity
Thanks to this approach, Star Roses now offers over 400 exclusive tinted rose designs, all created, tested, and perfected by their in-house team. For them, every detail matters—even the name. The marketing manager works closely with the sales and development teams to give each model a name that reflects originality, coherence, and emotion. Each name is meant to express the spirit of the design, align with the brand, and finish with their signature: Star.
That’s how creations like the 'Barbie Star', the 'Peach Fuzz Star', and their glitter-covered tinted roses came to life—each with its personality, story, and a clear purpose: to captivate the eye and the heart.
What began as a creative experiment has now created real impact, even in markets that previously didn’t buy tinted roses. Customers began actively seeking them out after seeing how these unique products transformed their businesses—grabbing attention, diversifying portfolios, and elevating the floral experience.
Behind every rose is technique, artistry, strategy, and a message that travels from Ecuador to the world. In every petal and every color, there is truly 'Nothing Like It'.
Photos courtesy of Star Roses.
