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10 Questions to Lucas Jansen, Seasoned Floral Teacher and Founder Floweracademy.NL "I believe one of the biggest threats is competing purely on price. Flowers are not commodities; they carry emotion and craftsmanship. If we reduce them to price per stem, we lose part of their value."

10 Questions Interviews

Mar 09 | 10 min read

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Ripe vs. Raw: Floweracademy Success Factors for Purchasing

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