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The Exciting SAF Next Gen Live! Event Is Coming up in Dallas Join floral pros age 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers at an event designed for the next generation of industry leaders.

Floral Events

Jan 29 | 4 min read

Gypsophila Million Daisy™ Adds an Ethereal Touch in Floral Designs A game-changing variety grown by Marginpar and bred by Danziger, this gyp is redefining the possibilities of floral design.

Floral Designs Flowers Now on the markets

Jan 22 | 6 min read

10 Questions to Kate Penn of the Society of American Florists "I'm excited about the enthusiasm in the industry that's starting to build around sustainable business practices."

Interviews

Oct 02 | 9 min read

One Bouquet, Two Smiles - Revealing the Impact of Petal It Forward SAF's goodwill initiative shows people that it’s a pleasure to receive flowers — but it’s even more fulfilling to give them.

Floral Events Flowers

Sep 25 | 5 min read

Jackie Lacey Wins the Sylvia Cup at SAF Convention In an interesting talk Jackie explains why it's not just a competition.

Floral Events

Aug 28 | 3 min read

Rose Millicent’s Lovely Qualities That Won SAF’s Outstanding Varieties Competition Awards This flower from David Austin Wedding Roses represents great style and sophistication. She is a rose of a bygone era reminiscent of the Golden Age of Hollywood.

Roses Wedding Flowers

Aug 21 | 3 min read

Plantec Rose Varieties Had a Great Presence at SAF's 2024 Outstanding Varieties Competition "SAF has done an incredible job of breaking down traditional barriers in the industry."

Floral Events Flowers

Aug 16 | 2 min read

Seven Awards for Alexandra Farms at the SAF Outstanding Varieties Competition “Recognition in the competition carries weight with buyers and a sense of reward for everyone at our farm in Colombia. We're honored to be awarded ribbons in this year's competition!”

Floral Events Flowers Roses

Aug 14 | 5 min read

SAF Annual Convention Day-to-Day This year's agenda is jam-packed with sessions that will keep you at the forefront of the floral world.

Floral Events

Jul 17 | 4 min read

The Economy is Growing; Is Your Business? Strategic tactics to grow floral businesses on tap at SAF Miami 2024.

Floral Events

Jun 06 | 4 min read

Cultivating Talent - 5 Strategies for Recruiting in the Floral Industry Learn how to attract and retain skilled professionals for jobs and careers in floriculture.

Floral Education

Jun 06 | 4 min read

How Asocolflores Is Powering Colombia’s Floriculture Success Floriculture has become the leading non-traditional agricultural export commodity for the country.

Flowers Sustainability

May 22 | 11 min read

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