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SAF event 2024
The Exciting SAF Next Gen Live! Event Is Coming up in Dallas Join floral pros age 45 and under from all segments — retail, event, wholesale, importer, grower, and manufacturers at an event designed for the next generation of industry leaders.
Floral Events
Jan 29 | 4 min read
Gypsophila Million Daisy™ by Marginpar
Gypsophila Million Daisy™ Adds an Ethereal Touch in Floral Designs A game-changing variety grown by Marginpar and bred by Danziger, this gyp is redefining the possibilities of floral design.
10 Questions to
10 Questions to Kate Penn of the Society of American Florists "I'm excited about the enthusiasm in the industry that's starting to build around sustainable business practices."
Interviews
Oct 02 | 9 min read
Happy people with flowers
One Bouquet, Two Smiles - Revealing the Impact of Petal It Forward SAF's goodwill initiative shows people that it’s a pleasure to receive flowers — but it’s even more fulfilling to give them.
Floral Events Flowers
Sep 25 | 5 min read
Jackie-Lacey-on-Stage-at-AIFD-Symposium-
Jackie Lacey Wins the Sylvia Cup at SAF Convention In an interesting talk Jackie explains why it's not just a competition.
Floral Events
Aug 28 | 3 min read
David Austin Wedding Roses Millicent Roses Win Awards at Saf Outstanding Varieties Competition
Rose Millicent’s Lovely Qualities That Won SAF’s Outstanding Varieties Competition Awards This flower from David Austin Wedding Roses represents great style and sophistication. She is a rose of a bygone era reminiscent of the Golden Age of Hollywood.
Roses Wedding Flowers
Aug 21 | 3 min read
Plantec rose varieties
Plantec Rose Varieties Had a Great Presence at SAF's 2024 Outstanding Varieties Competition "SAF has done an incredible job of breaking down traditional barriers in the industry."
Floral Events Flowers
Aug 16 | 2 min read
Alexandra Farms Wins Seven Awards at SAF's Outstanding Varieties Competition
Seven Awards for Alexandra Farms at the SAF Outstanding Varieties Competition “Recognition in the competition carries weight with buyers and a sense of reward for everyone at our farm in Colombia. We're honored to be awarded ribbons in this year's competition!”
SAF Annual Convention
SAF Annual Convention Day-to-Day This year's agenda is jam-packed with sessions that will keep you at the forefront of the floral world.
Floral Events
Jul 17 | 4 min read
Woman in flower shop
The Economy is Growing; Is Your Business? Strategic tactics to grow floral businesses on tap at SAF Miami 2024.
Floral Events
Jun 06 | 4 min read
Office work
Cultivating Talent - 5 Strategies for Recruiting in the Floral Industry Learn how to attract and retain skilled professionals for jobs and careers in floriculture.
Floral Education
Jun 06 | 4 min read
Asocolflores is propelling Colombia's floriculture success.
How Asocolflores Is Powering Colombia’s Floriculture Success Floriculture has become the leading non-traditional agricultural export commodity for the country.
Flowers Sustainability
May 22 | 11 min read

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