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Jackie Lacey Wins the Sylvia Cup at SAF Convention

In an interesting talk Jackie explains why it's not just a competition.

By: SAHID NAHIM | 28-08-2024 | 3 min read
Floral Events
Sahid Nahim The Bloom Show With Winner Sylvia Cup Jackie Lacey

The Sylvia Cup, a prestigious floral design competition, is a hallmark event in the floral industry, organized annually by the Society of American Florists (SAF). This competition, which has been around for several decades, is named in honor of Sylvia MacGuffog, a respected figure in the floral community known for her contributions to the art and education of floral design.

What I Learned About Jackie Lacey During The Bloom Show

Recently, I had the privilege of discussing the Sylvia Cup with none other than Mr. Jackie Lacey, the 2024 winner of the Sylvia Cup Award, during an episode of 'The Bloom Show'. Jackie Lacey, a seasoned floral designer with years of experience, shared his insights into the competition and what it means to win such a prestigious award.

Jackie Lacey:

"The Sylvia Cup isn't just a competition," Jackie explained. "It's an opportunity for designers to really push their creative boundaries. The pressure is intense, but it's also what brings out the best in us. Winning this year feels like a culmination of all the hard work and passion I've poured into floral design over the years."

 

Jackie Lacey on Stage at AIFD Symposium
Jackie Lacey on Stage at AIFD Symposium

 

As the host of 'The Bloom Show', I was thrilled to learn more about the experience from a winner’s perspective. Jackie emphasized how the competition has evolved over the years, adapting to new trends and styles while maintaining its core challenge: to create something extraordinary under pressure.

 

Jackie Lacey Wins Sylvia Cup 2024 During SAF Convention

 

The Sylvia Cup sees participation from many top designers each year, all of whom are invited based on their reputation and skill in the industry. The competition is known for its surprise themes, requiring designers to think on their feet and bring their most innovative ideas to life in a short amount of time. The judges, who are experts in the field, look for creativity, technical execution, and how well the design meets the theme.

Jackie Lacey’s win in 2024 is just one in a long line of distinguished designers who have earned the Sylvia Cup over the years. Past winners often become influential figures in the floral industry, leading workshops, writing for industry publications, and setting trends that inspire others. The competition has thus played a significant role in shaping the direction of floral design in the United States and beyond.

During our conversation, Jackie also touched on the importance of competitions like the Sylvia Cup in fostering a sense of community within the floral industry.

“It’s not just about winning,”

he said.

“It’s about connecting with other designers, learning from each other, and being part of a community that shares the same passion for flowers and design.”

As we wrapped up our chat, Jackie left me with a piece of advice for aspiring floral designers:

“Never stop learning. The Sylvia Cup is a testament to the fact that there’s always something new to discover in this field. Whether you’re competing or just creating for the love of it, keep pushing your boundaries and experimenting with new ideas.”

 

Jackie Lacey Wins Sylvia Cup Second Sharon Ivey Third Jenny Thomasson
Winner Jackie Lacey, First Runner-Up Sharon Ivey, Second Runner-Up Jenny Thomasson

 

The Sylvia Cup continues to be a beacon of excellence in the floral industry, inspiring designers to strive for greatness and pushing the boundaries of what can be achieved with flowers. With each passing year, it not only honors the legacy of Sylvia MacGuffog Valencia, AAF, one of the floral industry’s leading designers and businesswomen, a charter member of AAF, respected carnation grower, and longtime supporter of SAF, but it also sets the stage for the future of floral design.

Sahid Nahim profile picture
Sahid Nahim

With over two decades of cross-segment experience, I've witnessed the flower industry's metamorphosis first hand. From the introduction of digital commerce, social media, and venture innovation—I have a clear understanding of the limitations, and the opportunities available to the stakeholders of our markets. ​The segments of our supply chains are strictly fragmented, in ways that can at times inhibit our own growth potential. For many outsiders coming in, 'disrupting' our long-standing processes seems almost too easy. However, New Bloom was founded on a firm belief that it is those that best understand each corner of this industry who will be most apt to transforming inefficiencies into innovation—and delivering long-term, sustainable growth.

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