SAF Annual Convention Day-to-Day

This year's agenda is jam-packed with sessions that will keep you at the forefront of the floral world.

By: THURSD. | 17-07-2024 | 4 min read
Floral Events
SAF Annual Convention

Florists, gear up! The Society of American Florists (SAF) Annual Convention is back, and it's shaping up to be a phenomenal event. Held this year from August 6-9, 2024, at the JW Marriott Turnberry Resort & Spa in Miami, FL, it's the go-to event for anyone involved in the floral industry.

Here's a sneak peek at what to expect, from business seminars to the Supplier Expo and all the incredible networking opportunities in between.

The Convention's Schedule Highlights

This year's agenda is jam-packed with sessions that will keep you at the forefront of the floral world. Here's a glimpse of what's in store:

Tuesday, August 6

Wednesday, August 7

Thursday, August 8

Friday, August 9

Tour of Miami Floral Operations (additional fee to attend)


SAF Annual Convention Competition designs 2023


Making the Most of Your SAF Convention

Plan ahead, check out the full schedule, and make a plan for the sessions and events you don't want to miss. Create your own itinerary so you can hit all the highlights and leave time for networking.

The Supplier Expo is a prime opportunity to discover new products and partners. Make a list of the suppliers you want to meet and their booth numbers, and don’t forget to grab samples and catalogs.

Mix and Mingle

The convention’s social events are not just fun—they're perfect for striking up conversations with fellow attendees. Whether it's at the Welcome Reception or over a networking lunch, take the time to exchange business cards and share your passion for flowers.


SAF Annual Convention Jesus Rivera 2023


Stay Engaged Online

Join the conversation on social media using #SAFConvention. Share your favorite moments, tag new friends, and keep up with the latest news and updates throughout the event.

Ready to Register?

The SAF Annual Convention is more than just an event—it's a community celebration where you can learn, grow, and get inspired. Whether you're looking to expand your business, refine your design skills, or simply reconnect with your floral friends, this convention has it all.

So, what are you waiting for? Mark your calendar for August 6-9, and be there at the JW Marriott Turnberry Resort & Spa in Miami, Florida.

Ready to register or need more info? Head over to the SAF Annual Convention website and get all the details. Here's to a blooming good time!

Get Involved With SAF

If you're not already a member of the Society of American Florists, now's the time to consider joining. Membership gives you access to year-round resources, advocacy, and discounts on events like the Annual Convention. Here's a glimpse at some benefits:


All photos courtesy of SAF.


SAF banner


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