A Recap of the 2023 Petal It Forward Event and Its Importance

SAF's goodwill initiative shows people that it’s a pleasure to receive flowers — but it’s even more fulfilling to give them.

By: THURSD. | 25-10-2023 | 5 min read
Floral Events
Petal It Forward event

Run and directed by the Society of American Florists (SAF), the Petal It Forward event of this year was a complete success because flowers have the power to fix anyone's day. Flowers make people happy; this is the main purpose of petaling them forward between human beings.

Petal It Forward - Happiness Through Flowers

For the past eight years, thousands of floral industry members from all fifty states throughout the United States have formed teams to participate in Petal It Forward, SAF's goodwill initiative in which participants hand two flowers or bouquets to an unsuspecting stranger, encouraging them to keep one and share the other with someone else. It's an effective technique demonstrating the health benefits of giving and receiving flowers. Studies have shown flowers to relieve tension and anxiety while also making people joyful. Join what was SAF's adventure this past October 18th during their annual event of Petal It Forward together as an industry to propagate the power of flowers.


Petal it Forward event
Two people exchanging flowers during the 'Petal It Forward' event. Photo by @amanda_giese


As the association likes to say:

"Now more than ever, we need to petal it forward".

Petal It Forward is an excellent example of the industry banding together to achieve a common goal, and as an acknowledged association, each team member from SAF is honored to have led everyone who participated in this endeavor this October 2023 to improve consumer impressions of flowers. If you perform a rapid online search for 'mental health and COVID', you'll quickly get revealed that the pandemic's impact on people's emotional health and well-being was a very hot topic in the media.


Downtown flowers part of Petal it Forward
Downtown Flowers participated in SAF's Petal It Forward. Photo by @downtownflowerskpt


Media outlets are hungry for stories that feed into this tendency, and editors are always looking for 'feel good' stories, given all of the despair in the news and this initiative works beautifully, with an honest cause behind it. The event was a wonderful 'pay it forward' gesture adopted on a national scale by thousands of industry people. Attendees took the chance to demonstrate the advantages of giving and receiving flowers!


People receiving flowers in the street
Coworkers who got to Petal It Forward between them. Photo by jonescas


Teaching People That Receiving Flowers Is a Pleasure but Even More Fulfilling to Give Them

This year on October 18th, floral industry participants were able to hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and share the other with someone else, evidencing the power of flowers between them. The reactions? Happiness and utter smiles everywhere. According to the Society of American Florists, the more people who see this campaign, the more people will realize that flowers make thoughtful, emotional, and memorable gifts, and PS: they're essential to living a good, happy, fresh, and healthy life mentally.

"Petal It Forward aims to show people that it’s a pleasure to receive flowers — but it’s even more fulfilling to give them."


SAF Petal it Forward
A bouquet of flowers that was gifted during the Petal iI Forward event. Photo by exploremidtown


Why You Should Support the 'Petal It Forward' Cause

Mark your calendars for whenever this event happens annually because it truly is one to remember. This year, it took place on October 18th and all the people who were part of the event were ecstatic. But why should you support the Petal It Forward cause and what benefits will it bring to your life?


DVR part of the Petal it Forward experience
DVFlora Wholesalers made a part of this special day. Photo by @dvflora


First of all, it connects you, both with flowers and people. With an era of social distancing that took place a few years ago, some people forgot the meaning of connection and connecting with others. Petal It Forward helps bring that connection back! Everyone loves getting flowers and to get them as a surprise is even better. They’ll love getting the gift of flowers, you’ll love seeing their reaction, and it makes everyone happy in the end.


Petal it Forward helping small businesses
Photo: @rosebudco217


Secondly, florists up to this day keep facing challenges whether it be in selling their beautiful flowers, maintaining their businesses, etc. Supporting a local florist and buying flowers from them to Petal It Forward is a great idea for when you attend the event next year! Last but not least, it's a fun event. Giving flowers to people you love or to complete strangers to make their day better is extremely fun! Their reactions make it the best and it’ll make you feel like you did something good for the people in your community.


The power of gifting flowers
Saville Flowers with their free 'get-one-give-one' flower event to celebrate Petal It Forward Day. Photo by @agentjohnroman


The Long-Lasting Benefits of Flowers

Those who work in the floral industry every day witness people's favorable reactions when they are exposed to flowers. The flower industry knows, in theory, that flowers making people happy is even an understatement. Flowers make people joyous, happy, eccentric, and feel alive! SAF has taken it a step further throughout the years, conducting innovative research studies in collaboration with major universities and human emotion researchers that scientifically confirm that flowers have a positive effect on humans' emotional well-being.


Flowers that give happiness
The positive effects of flowers on people! Photo by @covertrocksrvc


With the science underlying flowers, you can take this message to the world in order to spread the word about floral power. Petal It Forward is the ideal opportunity to include these discoveries in your message. If you were not able to attend this year, make sure to keep informed about every single update on the event for next year on SAF's website where the registry, valuable information, and even the chance of becoming a SAF member is available.


Petal It Forward sign
Photo by @safdelivers



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