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How to Prepare for Mother’s Day

Wholesalers, growers, and florists can prepare and optimize to have the best sales possible. Let's find out how!

By: SAHID NAHIM | 01-05-2022 | 3 min read
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There’s no denying the importance of Mother’s Day for the floral industry. It’s the second biggest holiday in floriculture and comes in right after Valentine’s Day. It accounts for 26% of all holiday transactions and 24% of the dollar volume earned through the holidays. Additionally, 80% of those buying gifts for Mother’s Day opt for fresh flowers, making them an essential part of the holiday and making the floral industry the center of Mother’s Day celebrations. In this article, we take a closer look at how to prepare for Mother's Day. 

Preparing for Mother's Day

Because of the importance of this holiday, floral industry professionals need to prioritize preparing for Mother’s Day. Instead of leaving things to the last moment, being organized and having things determined beforehand can transform Mother’s Day sales and increase profits. Whether you’re a grower, floral wholesaler, or retail florist, the following tips and tricks will help prepare you for Mother’s Day and surpass any goals you set for your business.

 

Gifting flowers for Mother's Day - Blog by Sahid Nahim - On Thursd

 

Optimize Your Flower Industry Website

Your flower industry website is an essential part of your business. It’s one of the most important tools you can use to boost your Mother’s Day sales. Whether it’s by creating a special landing page for a holiday, adding sales and offers on your homepage, or adding new products and unique Mother’s Day arrangements, optimizing your floral industry website can make a massive difference in sales and profits.

 

Update Website and Prepare for Mother's Day - Blog by Sahid Nahim - on Thursd

 

Invest in Marketing and Outreach

Social media marketing, email marketing, and even calling customers and telling them how to order flowers from you are essential in the weeks and days leading up to Mother’s Day. Marketing is an essential component of this. Make sure to advertise deals and bundles so people can make informed decisions.

This doesn’t just hold for florists. Even growers and wholesalers can benefit from this. Market your products, so florists know exactly what you have to offer.

 

Random Roses Image - on Thursd

 

Order in Advance/Encourage Pre-orders

Supply chains all over the world have been affected due to the COVID-19 pandemic. There’s still a shortage of certain types of flowers or colors. If you want to get your pick of the cut flowers available, it’s crucial to place your order in advance. Florists shouldn’t wait until the last minute to place orders since they may not get what they want or get timely deliveries. Growers and wholesalers should encourage pre-orders and can reach out to florists and supermarkets to offer them special deals or inform them about new varieties.

Hire a Flower Industry Consultant

There are many things you can do yourself to make Mother’s Day a raging success for your floral business. However, most people don’t have the time or expertise for a business to run. That’s where flower industry consultants come in. They can help you transform Mother’s Day sales and surpass targets by making effective marketing strategies and more changes.

If you want to take Mother’s Day sales to the next level, be sure to give the flower industry consultants at New Bloom Solutions a call. Schedule an appointment with floral industry experts here.

 

 

 

Sahid Nahim

With over two decades of cross-segment experience, I've witnessed the flower industry's metamorphosis first hand. From the introduction of digital commerce, social media, and venture innovation—I have a clear understanding of the limitations, and the opportunities available to the stakeholders of our markets. ​The segments of our supply chains are strictly fragmented, in ways that can at times inhibit our own growth potential. For many outsiders coming in, 'disrupting' our long-standing processes seems almost too easy. However, New Bloom was founded on a firm belief that it is those that best understand each corner of this industry who will be most apt to transforming inefficiencies into innovation—and delivering long-term, sustainable growth.

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