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'A Lineage of Love' Campaign - A Floral Tribute to the Women Who Shaped Us

On this special day, Rosaprima looks to the language of flowers to express the endless love for Mothers.

By: THURSD. | 07-05-2025 | 2 min read
Roses Special Days
Roses for Mothers Day

For Mother’s Day, Rosaprima steps back from clichés to focus on something real: the ties that bind generations of women. 'A Lineage of Love' looks at motherhood as inheritance — not just of care, but of grit, tenderness, and unspoken strength. These aren’t flowers for the sake of tradition. They’re for the women who taught us what love looks like in action — who showed up, held steady, and passed something down that mattered.

Rosaprima's 'A Lineage of Love' Represents The Hands That Raised Us, And The Legacy Mothers Leave

Rooted in the belief that every rose tells a story, the campaign unfolds through evocative films capturing the invisible threads that bind mothers, daughters, and grandmothers. Rosaprima reflects on the women who shaped us—those whose quiet strength, sharp wit, and steady presence continue to leave their mark.

 

Rosaprimas Mothers Day campaign
Levante Rosa anemones and lavender spray roses to celebrate Mother's Day

 

Viewers are invited to reflect on the intimate power of maternal love—those shared moments, silent sacrifices, and life lessons passed on like heirlooms. These short films explore the gentle, everyday gestures that shape our lives while depicting a treasured family ritual: a grandmother teaching her daughter and granddaughter to arrange roses—an act of care passed down like tradition.

 

Rose Millicent for Mothers Day
Pink Rose Millicent, perfect to show endless love towards Mothers

 

Rooted in Memory, Blooming in Meaning

Each flower selected for 'A Lineage of Love' represents a stage in a woman's journey. Levante Rosa, with its charm, captures the innocence and radiance of girlhood. Rose Cotton Xpression reflects the expressive elegance of womanhood in full bloom. Rose Millicent, on the other hand, a timeless garden rose, honors the grace and wisdom of elder women. And the spray rose—with its multiple buds on one stem—becomes a powerful symbol of generational connection.

 

 

Michelle Jibaja, Rosaprima's Marketing Coordinator, shared:

"The Lineage of Love is a recognition of the essence of motherhood—the bond that shapes who we are. It's about the legacy built in everyday moments with our mothers and how roses are woven into these memories, becoming part of the stories we carry forward."

 

Roses from Rosaprima for Mothers day

 

This Mother’s Day, they encourage a thoughtful pause to acknowledge the women who shaped your values, supported your growth, and influenced your life in ways both quiet and profound. It’s a time to reflect on the everyday lessons, gestures, and strength passed down across generations.

These are the moments that form lasting memories, and they deserve recognition. A carefully chosen rose becomes a small, sincere way to honor that impact, not with grand statements, but with a gesture that speaks to care, gratitude, and continuity.

 

Photos courtesy of Rosaprima.

 

 

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